Is User Centered Design a buzzword, a technique, or a methodology? Why does "UCD" get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you?
User Centered Design 101- Introduction to User Centered Design methodology.
User Centered Design (UCD) is known by usability practitioners as an industry wide standard methodology and approach to incorporating user input and usability testing into the design process. While many talk about "user centered designs", few know why and how to best use the powerful techniques offered by "UCD" methodology. Moreover, as more teams ramp up to faster development methods such as Agile, conducting proper usability research has become challenging.
In this seminar we will explore UCD as it has adapted over the past ten years and explore several critical distinctions that all teams involved in enhancing user experience should be aware of. If you are familiar with UCD but don't really have a grasp for what it's really about or feel you need a refresher into this core methodology, this seminar will provide a good grounding for you.
- User Centered Design: Differentiating products in today's crowded environment
- Why UCD? (Development, Business, Design benefits)
- Get to Lean UX with these proven hacks
- Case Studies: User Centered Design success stories
- Is UCD right for you?: Planning a UCD process for your product
- Q &
Who should attend:
Marketing managers, CTOs, Developers, Interactive Designers, or anyone involved in implementation, design or strategy of websites.
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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