UCD 101- Introduction to User Centered Design methodology.


Is User Centered Design a buzzword, a technique, or a methodology? Why does "UCD" get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you?

User Centered Design 101- Introduction to User Centered Design methodology.

User Centered Design (UCD) is known by usability practitioners as an industry wide standard methodology and approach to incorporating user input and usability testing into the design process. While many talk about "user centered designs", few know why and how to best use the powerful techniques offered by "UCD" methodology. Moreover, as more teams ramp up to faster development methods such as Agile, conducting proper usability research has become challenging.

In this seminar we will explore UCD as it has adapted over the past ten years and explore several critical distinctions that all teams involved in enhancing user experience should be aware of. If you are familiar with UCD but don't really have a grasp for what it's really about or feel you need a refresher into this core methodology, this seminar will provide a good grounding for you.


  1. User Centered Design: Differentiating products in today's crowded environment
  2. Why UCD? (Development, Business, Design benefits)
  3. Get to Lean UX with these proven hacks
  4. Case Studies: User Centered Design success stories
  5. Is UCD right for you?: Planning a UCD process for your product
  6. Q & 

Who should attend:
Marketing managers, CTOs, Developers, Interactive Designers, or anyone involved in implementation, design or strategy of websites.

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com, and Whitepages.com. He has trained over 70,000 UX designers globally and continues to teach through his mentoring group: www.uxinnercircle.com

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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