Make your design beautiful, credible and compelling.
Your design has 500 milliseconds (or 0.5 seconds) to help users form an opinion about your website, and whether they will stay or leave
(Lindgaard et al 2006)
Visual design is so important to provide support to your underlying user experience. But on its own, it’s not enough. At the heart of a design is the user experience. You need both great visual design and great usability to achieve excellence.
Visual Design is a skillful and deliberate application of graphic design principles that places user experience at the forefront. In this approach, the foundation of the interface is prioritized, with visual design serving to enhance and embellish. This method is crucial in avoiding the common pitfall of crafting superficial aesthetics while neglecting the fundamental user experience, often referred to as “putting lipstick on a pig.”
Within this methodology, aesthetics and functionality seamlessly merge. Visual elements are carefully chosen and arranged to not only attract attention but also to enhance usability. By creating a balance between design elements and user needs, this approach transforms into an key aspect of the user experience. This goes beyond superficial embellishment; it enriches interactions, streamlines navigation, and cultivates a more engaging and intuitive journey for users.
Experience Dynamics uses Visual Design to foster meaningful connections between users and products. We recognize that aesthetics alone cannot guarantee user satisfaction. Therefore, our approach integrates visual design as a core component of comprehensive UX. By striking a balance between aesthetics and usability, we ensure that the design not only looks appealing but also functions seamlessly, effectively translating design intentions into user-centric interactions. This way, our service doesn’t just create aesthetically pleasing interfaces; it crafts immersive and user-centered experiences that resonate on a deeper level with your users.
Adobe Illustrator. Adobe Photoshop.
See our Visual Design for UXTraining
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