Visual Design

Make your design beautiful, credible and compelling.

Your design has 500 milliseconds (or 0.5 seconds) to help users form an opinion about your website, and whether they will stay or leave

(Lindgaard et al 2006)


Visual design is so important to provide support to your underlying user experience. But on its own, it’s not enough. At the heart of a design is the user experience. You need both great visual design and great usability to achieve excellence.


Visual Design is a skillful and deliberate application of graphic design principles that places user experience at the forefront. In this approach, the foundation of the interface is prioritized, with visual design serving to enhance and embellish. This method is crucial in avoiding the common pitfall of crafting superficial aesthetics while neglecting the fundamental user experience, often referred to as “putting lipstick on a pig.”

Within this methodology, aesthetics and functionality seamlessly merge. Visual elements are carefully chosen and arranged to not only attract attention but also to enhance usability. By creating a balance between design elements and user needs, this approach transforms into an key aspect of the user experience. This goes beyond superficial embellishment; it enriches interactions, streamlines navigation, and cultivates a more engaging and intuitive journey for users.

Experience Dynamics uses Visual Design to foster meaningful connections between users and products. We recognize that aesthetics alone cannot guarantee user satisfaction. Therefore, our approach integrates visual design as a core component of comprehensive UX. By striking a balance between aesthetics and usability, we ensure that the design not only looks appealing but also functions seamlessly, effectively translating design intentions into user-centric interactions. This way, our service doesn’t just create aesthetically pleasing interfaces; it crafts immersive and user-centered experiences that resonate on a deeper level with your users.

See also 3 Important Distinctions for Visual Design vs UX Design


  • Maintain seamless coordination between UX and Visual design, ensuring alignment of both disciplines.
  • Implement Visual Design in accordance with best practices, integrating it at the end of the UX planning phase.
  • Leverage our extensive usability expertise to craft an engaging and impactful design.

Methods we use:

Adobe Illustrator. Adobe Photoshop.


    • Compositions (AI, PSD)
    • Front-end code (CSS 3, HTML5 and XML/XAML/ WPF) can also be provided

See our Visual Design for UXTraining

Google researchers (Tuch et al 2012) confirmed earlier studies showing that users make a split-second impression about your site, impacting credibility and perceived ease of use. In fact certain design elements are judged by your user’s unconscious mind even more quickly, in 17 milliseconds (or 0.017 seconds). Users like designs with low visual complexity and that follow UI/UX conventions for your category, their research shows.

Ready to work with us?

Get in touch and see if we can help you with your next User Experience consulting project!

Request an in-house Team Training in this topic

Explore case studies

Just-in-time portal for California schools reduced search time 14 to 3 minutes
Getting the right data in hand on a construction job site
GarageGames-Logo 1
Improving playability and usability for a 3D game
Gravy-solutions-logo-green 1
Using mood for improving findability

More Services from Experience Dynamics

Scroll to top

Get a quote or discuss your project

Tell us about your project

Arrange a 30 min call

Project in mind?

Should we add you to our email list?

Privacy protected-You can unsubscribe at any time.

Download the Better UX kit