Interaction Design
Quickly vet scenarios, pathways and flow from screen to screen.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
-Steve Jobs
Interaction design is at the heart of UX Design. Everything we do impacts the user’s interaction with the interface and the brand. To do good interaction design you need to ground your design decisions on empathy (user research) and business objectives.
Definition:
Interaction Design is a dynamic iterative process that shapes the way users engage with digital products and services. This method entails the deliberate creation of user experiences by thoughtfully designing the elements, behaviors, and flows of the interface. Drawing upon a blend of psychological insights, user-centric research, and design principles, interaction design strives for fluid interactions, intuitive anticipation of user requirements, and the delivery of outcomes that genuinely resonate with users.
This comprehensive approach is marked by ideation, prototyping, and usability testing. During ideation, concepts take form, laying the foundation for the envisioned experience. Prototyping brings these concepts tangibly to life, enabling visualization and refinement of interaction pathways. These prototypes play a key role to move to usability testing, the next phase. This usability testing process evaluates the interface’s efficacy and gathers essential user insights. The efficacy of this methodology lies in its capacity to cultivate a user-centered interface, refining it to excellence even before the initiation of any coding endeavors.
This holistic process does more than merely construct functional interfaces; it also creates transformative digital experiences. By acknowledging the subtleties of user behavior, preferences, and needs, it enhances the interaction between humans and technology. Interaction Design seamlessly aligns with the core of human-centered design, crafting interfaces that seamlessly translate intent into action, truly resonating with users.
Benefits:
- Wireframe concepts prior to development or graphic design phase.
- Rapidly visualize interactions, workflows, and conversion paths.
- Attain early validation and proof-of-concept for design ideas, features, or overall directions.
- Create detailed wireframes for user testing and to provide guidance for development teams.
Methods we use:
Interaction Design. Information Architecture. Emotion Design. Inclusive Design. Social Design.
See our Interaction Design training
Deliverables:
- Wireframes
- Interactive clickable prototype
- UI Design Specifications.
Rapid prototyping groups had 45% less effort to complete task (UCLA) and 80% less request for clarification from dev teams using rapid prototyping. -Warfel, Prototyping: A Practitioner's Guide
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