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Why you need Backwards Journey mapping

Black man answers UX survey, looking away in deep thought

Wrong UX Ways to Improve your Product

Why you need Backwards Journey mapping

Summary: Break out of your time frame in journey mapping! Most people map current customer journeys. Along with the current state, future journey mapping can illustrate opportunities, but backward journeys can more deeply illuminate historical context. This can lead to better decision-making. Journey mapping and conversations about journeys suffer ‘nowism’. Sure, staying in the present...

Most Recent Posts

Why you need Backwards Journey mapping

Frank SpillersDecember 6, 2024

Summary: Break out of your time frame in journey mapping! Most people map...

Wrong UX Ways to Improve your Product

Frank SpillersOctober 31, 2024

Summary: Gathering user feedback can seem straightforward: just ask users what they think!...

Frank Spillers UX guru discusses design affordances

VIDEO: Affordances in UX Design: Must have or optional?

Frank SpillersSeptember 30, 2024

Summary: Affordances invite interactions. Signifiers nudge the action. Affordances and signifiers are a UX...

two business people walking outside with tablet discussing UX

Building Contextual Intelligence in Design Teams

Frank SpillersSeptember 4, 2024

Summary: Understanding context of use, is the first starting point of any design...

Close up of hand pressing button on thermostat or air conditioner

What is Context Awareness in AI?

Frank SpillersSeptember 1, 2024

Summary: Context-aware systems leverage AI to understand and respond to the user’s environment...

Woman holding persona mask of her happy face

Stop calling Personas “fictional”

Frank SpillersAugust 20, 2024

Summary: Too many UX-themed books and practitioners continue to refer to personas as...

Bye Slack, hello social community for UXIC

Member Update: We recently opened up the UX Inner Circle to a free membership type: Open Circle. No excuse for your continued learning now 😉 >> Open Circle membership includes…

What comes before ease of use?

Summary: Ease of use is the easy part. What comes before ease of use is context, which is the environment, circumstances, and conditions under which a product will be used. Understanding…

Feeling Local: a Cross-cultural design guide

Summary: Cross-cultural design means creating products that resonate with diverse cultures. By understanding and respecting cultural differences, designers can create culturally adoptable products, services, and experiences. If something ‘feels local,’…

Fundamentally Rethink Your AI Product Strategy

Summary: With AI’s rapid advancements, product strategy must take a new approach. Adding AI bolt-on features won’t cut it. AI should be integrated intelligently to support tasks and enhance, not…

Introducing Open Circle- Early Access

Introducing Open Circle: A New UX Community Learning Experience We are excited to announce the early access of Open Circle, part of Frank Spillers’ UX Inner Circle! What is Open…

How Service Blueprints Empower Product Managers

Summary: A Service Blueprint is a visual planning document that brings stakeholders together to visualize customer, employee, and back-end support systems, policies, procedures, and technologies. Product Managers can use blueprints…

JTBD: a technique your team should adopt?

Summary: The JTBD theory comes from Marketing and applies Business lenses to customer needs and goals. Its focus is on ensuring that design and development are driven by users’ goals,…

Why design for Accessibility up-front?

Summary: Dealing with accessibility at the coding stage is a missed opportunity to understand the ‘problem space’ for users with disabilities. By understanding user needs, challenges, and preferences, we can…

How to use a Service Safari

Summary: Service Safaris can be used to kick-off a service blueprint. Service Designers can ground the stakeholder team on user insights and introduce the value of Ethnography. Service Safaris provides…

📚 Reading Circle book club- next guest Larry Marine

Larry Marine talks about Disruptive Research As promised in our new Reading Circle Book Club, our next read is with Frank’s old boss, Larry Marine. Larry’s bio is simple: he’s…