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Building Contextual Intelligence in Design Teams

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What is Context Awareness in AI?

Building Contextual Intelligence in Design Teams

Summary: Understanding context of use, is the first starting point of any design decision. Repeatedly referencing actual user behavior or being insights-led is critical. Building this skill in your team is called ‘contextual intelligence’. It’s essential to good design decision-making. Getting to Contextual Intelligence in Design Teams “Always design a thing by considering it i...

Most Recent Posts

Building Contextual Intelligence in Design Teams

Frank SpillersSeptember 4, 2024

Summary: Understanding context of use, is the first starting point of any design...

What is Context Awareness in AI?

Frank SpillersSeptember 1, 2024

Summary: Context-aware systems leverage AI to understand and respond to the user’s environment...

Woman holding persona mask of her happy face

Stop calling Personas “fictional”

Frank SpillersAugust 20, 2024

Summary: Too many UX-themed books and practitioners continue to refer to personas as...

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WEBINAR: Cross-cultural design case studies

Frank SpillersJuly 22, 2024

AUGUST 14th 9:00AM PST; 12:00 PM EST; 5:00PM GMT; 6:00PM CET Cost: FREE...

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What is Context of Use in UX Design?

Frank SpillersJuly 3, 2024

Summary: UX or service design success hinges on understanding the context of use...

Personas- keep or drop - Frank Spillers makes the case for persona best practices in UX

VIDEO: Personas- Keep or Drop?

Frank SpillersJune 5, 2024

Summary: Personas can lead you astray unless you understand their meaning, “mask,” or...

Bye Slack, hello social community for UXIC

Member Update: We recently opened up the UX Inner Circle to a free membership type: Open Circle. No excuse for your continued learning now 😉 >> Open Circle membership includes…

What comes before ease of use?

Summary: Ease of use is the easy part. What comes before ease of use is context, which is the environment, circumstances, and conditions under which a product will be used. Understanding…

Feeling Local: a Cross-cultural design guide

Summary: Cross-cultural design means creating products that resonate with diverse cultures. By understanding and respecting cultural differences, designers can create culturally adoptable products, services, and experiences. If something ‘feels local,’…

Fundamentally Rethink Your AI Product Strategy

Summary: With AI’s rapid advancements, product strategy must take a new approach. Adding AI bolt-on features won’t cut it. AI should be integrated intelligently to support tasks and enhance, not…

Introducing Open Circle- Early Access

Introducing Open Circle: A New UX Community Learning Experience We are excited to announce the early access of Open Circle, part of Frank Spillers’ UX Inner Circle! What is Open…

How Service Blueprints Empower Product Managers

Summary: A Service Blueprint is a visual planning document that brings stakeholders together to visualize customer, employee, and back-end support systems, policies, procedures, and technologies. Product Managers can use blueprints…

JTBD: a technique your team should adopt?

Summary: The JTBD theory comes from Marketing and applies Business lenses to customer needs and goals. Its focus is on ensuring that design and development are driven by users’ goals,…

Why design for Accessibility up-front?

Summary: Dealing with accessibility at the coding stage is a missed opportunity to understand the ‘problem space’ for users with disabilities. By understanding user needs, challenges, and preferences, we can…

How to use a Service Safari

Summary: Service Safaris can be used to kick-off a service blueprint. Service Designers can ground the stakeholder team on user insights and introduce the value of Ethnography. Service Safaris provides…

📚 Reading Circle book club- next guest Larry Marine

Larry Marine talks about Disruptive Research As promised in our new Reading Circle Book Club, our next read is with Frank’s old boss, Larry Marine. Larry’s bio is simple: he’s…