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Why a ‘unicorn user’ is better than a designer

Summary: Chasing a unicorn UX designer is not practical. Why is a ‘unicorn user’ better than a designer? They help you scale Inclusive Design efforts. Unicorn users offer richer insights into User Research based on their historically underrepresented experiences. When designing products and services, they can improve your reduction of bias, risk, and harm. First, what’s...

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