red envelope exchange illustrating an important cross-cultural design criteria

Finding your Red Envelope UX strategy

Summary: Culturally sensitive UX design is key to localization and making products and services feel local. Making technology accessible, relevant, and culturally familiar is the goal. WeChat’s “Red Envelope” interface follows the cultural practice of Lunar New Year gift-giving. Users give envelopes in real life. WeChat added this feature digitally to boost adoption. Outsiders may...

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