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AR/VR UX Design Training

Course Description

AR/VR UX Design Training

Course Description: Explore the pragmatic realm of Virtual Reality (VR) and Augmented Reality (AR) usability techniques in this AR/VR UX Design Training. Develop hands-on skills in 3D Interaction Design to craft compelling experiences across diverse real-world scenarios.

Geared towards designers, developers, and content creators, this course delivers a straightforward method for designing engaging immersive content.

Storytelling for AR/VR Design

Storytelling skills are critical for UX design in 3D. This applies to all immersive media and audiences: AR, VR, and B2B / B2C. Immersive media offers an evolutionary shift building on our love of stories in traditional media (movies and books). Traditional storytelling exists in a third-person “UI”. You can’t see through your own eyes (unless that rare storyteller is so skilled they get you to imagine being there totally). Instead, according to research, immersive first-person storytelling changes how we experience information. Story activates the potential to change perspectives and our experience with the immersive content. Story is also how we activate our user’s imaginations which this spatial (3D) technology.

This training teaches you how to design using storytelling as your UI medium. The focus is on prototyping with storytelling or “story-prototyping” to maximize the potential of immersive technology and content and to give users a great experience. By great experience, we mean one worth their time, one they will tell friends about, and one that changes them for that moment or forever. One of the premises of this workshop is: if your metaverse content is going to be relevant, it has to be emotionally compelling and engaging.

Course Highlights

  1. Pragmatic Metaverse Insights: Discover pragmatic immersive experience design guidelines.
  2. Spatial Cognition Toolkit: Learn 3D interface skills for effective spatial cognition.
  3. Emotional Engagement: Forge compelling story arcs suitable for both VR and AR.
  4. Immersive Story Prototypes: Create prototypes fine-tuned for VR/AR experiences.
  5. Social VR Dynamics: Design inclusively, prioritize safety, and evoke emotion in Social VR environments.

Course Format: The course combines lectures, hands-on workshops, group discussions, and case study analyses. Participants will engage in practical exercises that simulate real-world scenarios. The course also incorporates interactive online resources and tools to facilitate remote collaboration.

Geared toward designers, developers, and content creators, this course delivers a straightforward method for designing engaging, immersive content.

  • 3D Interaction Design for Movement, Gesture, Gaze, Speech, Sound
  • 5 Strategies for designing presence and immersion
  • Emotion Design: narrative and spatial interaction
  • Usability of 3D Navigation, Menus, and techniques for moving experiences/ narratives forward
  • Using 3D Personas in design
  • 2D to 3D UX Design: Issues and considerations in Spatialized UI Design
  • Designing affordances in VR/AR
  • Storytelling for Immersive media
  • Leveraging storytelling in consumer vs B2B experiences
  • Rapid Prototyping for spatial UI’s
  • Imagineering techniques for VR
Learning Objectives

Upon completion, participants will:

  1. Apply Storytelling Techniques: Seamlessly incorporate storytelling into VR/AR ventures.
  2. Navigate 3D Interface Design: Master core principles governing 3D design.
  3. Prototype Immersive Experiences: Swiftly construct prototypes for thorough testing.
  4. Enhance 3D UX: Elevate elements like onboarding, affordances, interactions, and more.
  5. Design Inclusively and Safely: Embrace safety and inclusivity within the VR context.
  6. Craft Social VR Interaction: Skillfully engineer collaborative, interactive Social VR experiences.
Essential Details

Many VR experiences fail to get past the immersive or spatial engagement barriers inherent in VR. These barriers include navigation in 3D space, social interactions, object manipulation, discoverability, and more. As a result, many VR experiences are mildly interesting, somewhat engaging, and oftentimes confusing to figure out. This leads to boring VR experiences that offer fewer reasons to come back and make VR more of a freak show than a consistent channel to work and play.

Storytelling mechanisms are essential to creating emotional engagement with immersive content. They represent a packaging of content or UI “story wrapper”. They can take a scene, object, or interaction, making it more engaging and fun for users. Many VR designers planning Metaverse content and experiences take storytelling for granted, often considering it a Category or genre item (that’s how it’s referred to in VR app stores). Instead, storytelling can be used as a way to engage users with micro-story interactions, ideal for immersive 3D UI’s.

Who Should Take This Course

Designers, Developers, R&D teams, and immersive content creators will benefit from this workshop.


Some basic understanding of AR/VR is required.

What our Students Say

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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