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Insight Sprints training

Course Description

Insight Sprints Training

Course Description: Finding ongoing insights from user needs is critical for crafting solutions centered around user behavior. This Insight Sprints training introduces you to an approach first proposed by Etienne Fang, a Senior User Researcher at Amazon. Insight Sprints are practical tools that help teams quickly uncover customer behavior data, fostering data-driven decision-making. These Sprints provide a dynamic stakeholder forum dedicated to user research findings, amplifying problem-solving capabilities and fueling innovation. This online workshop equips you with advanced tools and techniques to master Insight Sprints, increasing your ability to utilize user research and problem-solving strategies effectively.

Course Highlights:

  • Using Insight Sprints with Design Sprints: Differentiate between Insight Sprints and Design Sprints. Learn when to apply each method and how to blend them. Discover and sell the unique benefits of Insight Sprints to your team.
  • Conduct an Insight Sprint workshop: Learn how to facilitate an Insight Sprint, helping your team deep dive into user problem spaces and contexts.
  • Facilitate Online Sprint workshops: Gain tips for facilitating online Insight Sprint workshops. Explore techniques for fostering virtual collaboration, active participation, and insightful discussions.
  • Strategic problem framing and creating problem statements: Learn the art of problem framing and crafting problem statements that resonate with users. Ensure that user research data results in actionable insights, improving your problem-solving focus.
  • Identifying the “right” problem from a user’s perspective: Use the Insight Sprint to help stakeholders align “problem finding” with user needs, ensuring proposed solutions create real impact.

Course Format: The course teaches a modified Insight Sprint workshop where you will work with real Ethnography user data. You will facilitate, collaborate, and demonstrate a complete Insight Sprint.

  1. Learn the modified Insight Sprint methodology
  2. Conducting the Insight Sprint in real life or online (tips for facilitating remotely)
  3. Facilitation skills- based on our UX Facilitation training
  4. Analyzing User Research Data
  5. Creating an Insight Summary report
Learning Objectives

By the end of this course, participants will be able to:

  1. Facilitate an Insight Sprint in collaboration with internal stakeholders.
  2. Examine user data proficiently and give priority to key insights.
  3. Precisely define ‘right problems’ to solve in a structured manner.
  4. Construct effective problem statements for focused issue-solving.
  5. Learn how to facilitate, collaborate, and conduct a complete Insight Sprint workshop.

Essential Details
  • 8 hours
  • Online (or in-person).
  • We will use real user data from an Ethnographic Field Study. Option to customize this training by bringing your own data or having Experience Dynamics conduct an Ethnography for you.
  • Up to 99 people (online) or 25 in-person.
Who Should Take This Course

This course is for any internal stakeholder who is involved in user research or UI decisions.

  • UX Designers
  • User Researchers
  • Product Managers
  • Dev Teams



What our Students Say

This workshop landed at just the right time. We were trying to get stakeholders to understand user data. I saw product managers turn into allies during this workshop. Powerful and exactly what we need to move UX forward. 
Tanya C., User Researcher
I had heard of Insight Sprints but was unsure how to execute them. It was really nice to have somebody who was familiar with how they should work and what to look out for. Frank is a skilled guide and facilitator. This method will be immensely helpful as we try Insight Sprints in our group- highly recommend this training. 
Areti P., UX Manager

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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