Insight Sprints Training
Course Description: Finding ongoing insights from user needs is critical for crafting solutions centered around user behavior. This Insight Sprints training introduces you to an approach first proposed by Etienne Fang, a Senior User Researcher at Amazon. Insight Sprints are practical tools that help teams quickly uncover customer behavior data, fostering data-driven decision-making. These Sprints provide a dynamic stakeholder forum dedicated to user research findings, amplifying problem-solving capabilities and fueling innovation. This online workshop equips you with advanced tools and techniques to master Insight Sprints, increasing your ability to utilize user research and problem-solving strategies effectively.
- Using Insight Sprints with Design Sprints: Differentiate between Insight Sprints and Design Sprints. Learn when to apply each method and how to blend them. Discover and sell the unique benefits of Insight Sprints to your team.
- Conduct an Insight Sprint workshop: Learn how to facilitate an Insight Sprint, helping your team deep dive into user problem spaces and contexts.
- Facilitate Online Sprint workshops: Gain tips for facilitating online Insight Sprint workshops. Explore techniques for fostering virtual collaboration, active participation, and insightful discussions.
- Strategic problem framing and creating problem statements: Learn the art of problem framing and crafting problem statements that resonate with users. Ensure that user research data results in actionable insights, improving your problem-solving focus.
- Identifying the “right” problem from a user’s perspective: Use the Insight Sprint to help stakeholders align “problem finding” with user needs, ensuring proposed solutions create real impact.
Course Format: The course teaches a modified Insight Sprint workshop where you will work with real Ethnography user data. You will facilitate, collaborate, and demonstrate a complete Insight Sprint.