A Quick and Practical Intro to Human Centered Design

A Quick and Practical Intro to Human Centered Design

Summary: Discover the practical impact of Human-Centered Design (HCD) in this webinar. Explore how organizations like Apple, Airbnb, USAA, Capital One, and numerous startups harness the potential of HCD. Beyond traditional methods, including customer-centric Agile development and Voice of the Customer initiatives, we’ll explore the influence of user-centered processes on product management. Join us for actionable insights to enhance your organization’s UX maturity.


  • Human-Centered Design
  • UX Maturity
  • Business Benefits
  • Practical Examples
  • Product Management
  • User-Centered Processes
  • Organizational Impact

Agenda: A Quick and Practical Intro to Human Centered Design

  1. Human-Centered Design:From Start-ups to Enterprises
    • Explore the diverse applications of HCD across a spectrum of organizations, from startups to large enterprises.
  2. Realizing Business Benefits Through Human-Centered Design
    • Uncover the tangible advantages HCD brings, including improved user satisfaction and enhanced profitability.
  3. A View from the Trenches: Practical Examples and Best Practices
    • Dive into real-world case studies and identify the fundamental principles of successful HCD.
  4. Navigating UX Maturity: How Apple and Others Benefit
    • Learn how industry leaders like Apple leverage HCD for sustained success throughout the product lifecycle.
  5. First Steps: Initiating the HCD Journey, Even with Existing UX Practices
    • Discover the initial steps to seamlessly integrate HCD into your organization, whether you are new to UX design or already engaged in it.
  6. Q & A
    • Engage in an interactive question-and-answer session to address your specific queries.

Key Takeaways: By attending this webinar, you will gain valuable insights, including:

  • A comprehensive understanding of HCD and its practical application.
  • Insights into how organizations like Apple, Airbnb, USAA, and Capital One leverage HCD for success.
  • Real-world examples and best practices for effective HCD implementation.
  • A roadmap to enhance your organization’s UX maturity, regardless of your current UX practices.

Who Should Attend: This webinar is tailored for professionals and teams involved in UX, product management, innovation, and organizational development, including:

  • UX Designers and Researchers
  • Product Managers
  • Innovation Leaders
  • Business Strategists
  • Start-up Entrepreneurs
  • Anyone interested in optimizing user-centered processes for organizational growth and excellence.

Join us to explore the potential of Human-Centered Design and its practical impact on organizations. Register now for this practical webinar!

About your Speaker:

Frank Spillers is the founder and Chief Experience Officer of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For over 20 years, Frank has been an internationally respected speaker, author, Senior UX practitioner, and UX Master Trainer. He is a world expert in improving the design and user experience of websites, web applications, VR/AR and mobile apps and services.

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