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Personas Training

Course Description

Personas Training

Course Description: While personas are a commonly used tool, their creation and utilization can vary widely across cross-functional teams. This Personas Training aims to bridge the gap by providing you with the expertise to develop personas that are not only meaningful and credible but also serve as powerful design tools for enhancing user advocacy, empathy, and decision-making. See 5 Persona distinctions, how to use personas properly.

Course Highlights:

  1. Source credible data: Explore diverse avenues for obtaining reliable and relevant persona data. Learn how to gather user research that forms the foundation of robust personas.

  2. Interpret archetypes for personas: Let persona data guide your design decisions. Develop the ability to decipher personas and extract valuable insights that shape user-centric solutions.

  3. Build compelling Personas: Learn to create personas that resonate with authenticity. Navigate through the pain points and delights of persona creation. Ensure personas are grounded in reality.

  4. Segment and prioritize: Understand the significance of segmenting personas and prioritizing their attributes. Tailor personas to distinct user groups for precision and efficiency.

  5. Create role-based Personas: Learn how role-based personas provide a more functional design tool for UX design decisions. Enhance your design relevancy by addressing specific user needs.

  6. Effective stakeholder engagement: Harness the persuasive potential of personas by learning how to effectively communicate and influence design decisions. Convey the user’s perspective to Agile teams and senior decision-makers.

  7. Persona Management and Lifecycle: Discover strategies for managing personas throughout their lifecycle. Learn how to update and maintain personas to reflect evolving user behaviors and needs.

Course Format: The course combines presentation with hands-on activities, group discussions, and case study analyses. 

Acquire the skills to create impactful personas that are invaluable design tools, fostering user advocacy, empathy, and informed decision-making.  

  1. Sources of data: how to get credible persona data.
  2. Interpreting personas: how to let the data speak to you.
  3. Building personas: pain and joy.
  4. Segmentation and prioritization.
  5. Creating role-based personas.
  6. Communicating & influencing with personas.
  7. Managing Personas and persona lifecycles.
Learning Objectives

By the end of this course, participants will be able to:

  1. Persona distinctions: Differentiate between persona styles and sidestep common persona pitfalls.
  2. Create role-based personas: Craft and leverage role-based personas to drive design decisions within Agile teams and among senior stakeholders. Apply best practices in making your personas.
  3. Use evidence-based insights: Apply the right research method to gain accurate persona insights and boost the credibility of this design tool.
  4. Communicate and evangelize personas: Effectively communicate the significance and benefits of personas to diverse audiences.
  5. Distinguish good from bad personas: Distinguish between effective personas that contribute to effective design and those that fall short.

Essential Details
  • 8 hours (over 2 days).
  • Online (or in-person).
  • Up to 50 people (online) or 25 in-person (1 day).
Who Should Take This Course

This course is for cross-functional teams that specify user requirements, features & functionality and make design decisions.

  • UX team
  • Marketers
  • Product Managers
  • Business Analysts



What our Students Say

I’ve taken a few different persona-related workshops. This one is special. Highly recommend this training for any team working on digital interfaces.

Steve H., Director

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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