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Emotion Design training

Course Description

Emotions are critical to any user experience. UX Designers need to understand how to leverage Emotion Design. This includes methods for capturing, enhancing, and measuring emotional value generated from a design or Customer Experience. 

Course Description: This Emotion Design Training offers a comprehensive exploration of emotions’ pivotal role in shaping user experience and service strategy. In UX & Service design, understanding how to harness Emotion Design concepts, tools, and methods is crucial for capturing, enhancing, and quantifying the emotional value generated by a design or customer experience.

This course introduces participants to the Emotional Value in UX Framework, equipping them with practical techniques to integrate Emotion Design into their UX strategy seamlessly. Through a blend of practical insights and hands-on exercises, participants will gain the skills to create emotionally resonant designs that leave a lasting (and measurable) impact on users.

Course Highlights:

  1. The Significance of Emotions in UX: Dive into the influence of emotions on user experiences. Explore the psychological underpinnings of emotions and their role in shaping perceptions, decision-making, and brand loyalty. Understand the science behind emotions and how they intersect with design principles.

  2. Emotional Value in UX Framework: Learn about the Emotional Value in UX Framework, a structured approach for evaluating and enhancing the emotional aspects of user interactions. Gain insights into identifying emotional triggers, mapping emotional journeys, and quantifying emotional value to create emotionally engaging experiences.

  3. Tools for Capturing Emotional Insights: Discover proven tools and methods to capture user emotions effectively. We will explore techniques such as emotion measurement, sentiment analysis, biofeedback, and more. Learn how to uncover users’ emotional states, preferences, and pain points through both qualitative and quantitative techniques. Quantifying emotional impact is essential for validating design decisions. Review approaches for measuring Emotional Value, including the Net Emotional Value (NEV).  

Course Format: The course combines engaging lectures, hands-on workshops, group discussions, and case study analyses. Participants will engage in practical exercises that simulate real-world Emotion Design scenarios. The course also incorporates interactive online resources and tools to facilitate remote collaboration and emotional insights gathering.

Elevate your design practice by mastering Emotion Design principles and techniques. 

  1. Designing for Emotion.
  2. How to capture and apply emotional value to your design.
  3. Emotion KPIs: Boosting conversion, satisfaction, fun and more!
  4. A framework for generating value from emotion.
  5. Applying emotion design to UX strategy.
  6. Q & A
Learning Objectives

You will learn to integrate Emotion Design into your UX Strategy. Learn how to align emotional goals with business objectives, user needs, and technical constraints. Explore case studies of successful Emotion Design to inspire your own strategic approach. By the conclusion of this course, participants will possess the skills and knowledge to integrate Emotion Design into their UX strategies.

By the end of this course, participants will be able to:

  1. Understand emotion and how to find it, use it, and profit from it in UX & Service Design scenarios.
  2. Make the business case for emotional value.
  3. Understand emotion measurement and KPIs.
  4. Apply emotional design intelligence to any design problem.
  5. Use the Emotional Value Framework to your business challenges.

Essential Details
  • 4 hours
  • Online (or in-person).
  • Up to 100 people (online) or 25 in-person.
Who Should Take This Course

This course is ideal for UX designers, researchers, product managers, and professionals seeking to elevate their design skills by harnessing the power of emotions. Whether you’re new to Emotion Design or looking to deepen your expertise, this course provides a comprehensive foundation for infusing emotional resonance into your design process.

This course will help product and service designers who want to add emotional value to the design of differentiated experiences, conversion, or user satisfaction metrics.

  • UX team
  • Visual Designers
  • Product Managers
  • Developers
  • Marketers


Participants should have a basic understanding of UX design principles and concepts.


What our Students Say

 The course was led by an accomplished UX designer and Emotion Design expert with a wealth of experience. The instructor’s practical insights and real-world examples gave us valuable perspectives on leveraging emotions in UX scenarios.
Ted M, Design Director
I have never thought deeply about emotions in UX, or I should say never thought it was possible to bring emotion into my designs with the approach I learned in this training- very insightful
Sandeep K, Designer

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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