Emotions are critical to any user experience. UX Designers need to understand how to leverage Emotion Design. This includes methods for capturing, enhancing, and measuring emotional value generated from a design or Customer Experience.
Course Description: This Emotion Design Training offers a comprehensive exploration of emotions’ pivotal role in shaping user experience and service strategy. In UX & Service design, understanding how to harness Emotion Design concepts, tools, and methods is crucial for capturing, enhancing, and quantifying the emotional value generated by a design or customer experience.
This course introduces participants to the Emotional Value in UX Framework, equipping them with practical techniques to integrate Emotion Design into their UX strategy seamlessly. Through a blend of practical insights and hands-on exercises, participants will gain the skills to create emotionally resonant designs that leave a lasting (and measurable) impact on users.
Course Highlights:
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The Significance of Emotions in UX: Dive into the influence of emotions on user experiences. Explore the psychological underpinnings of emotions and their role in shaping perceptions, decision-making, and brand loyalty. Understand the science behind emotions and how they intersect with design principles.
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Emotional Value in UX Framework: Learn about the Emotional Value in UX Framework, a structured approach for evaluating and enhancing the emotional aspects of user interactions. Gain insights into identifying emotional triggers, mapping emotional journeys, and quantifying emotional value to create emotionally engaging experiences.
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Tools for Capturing Emotional Insights: Discover proven tools and methods to capture user emotions effectively. We will explore techniques such as emotion measurement, sentiment analysis, biofeedback, and more. Learn how to uncover users’ emotional states, preferences, and pain points through both qualitative and quantitative techniques. Quantifying emotional impact is essential for validating design decisions. Review approaches for measuring Emotional Value, including the Net Emotional Value (NEV).
Course Format: The course combines engaging lectures, hands-on workshops, group discussions, and case study analyses. Participants will engage in practical exercises that simulate real-world Emotion Design scenarios. The course also incorporates interactive online resources and tools to facilitate remote collaboration and emotional insights gathering.
Elevate your design practice by mastering Emotion Design principles and techniques.
