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e-commerce Conversion Training

Course Description

Course Description: Optimizing customer conversion is undeniably one of the most important activities that can significantly amplify your sales performance, elevate lead generation efforts, and lift conversions. Understanding user experience e-commerce nuances can help improve conversion rates.

This e-commerce conversion training delves deep into the essential components of customer decision-making behavior, equipping you with the expertise to magnify emotional value across every step of your customer journey.

Course Highlights for e-commerce Conversion Training:

  1. Maximize sales momentum: Understand how customer conversion works from a UX perspective. Learn to identify and fortify weak points in your conversion pathways. Discover strategies to build propulsion toward conversion behavior.

  2. Find hidden opportunity insights: First, understand your total customer journey. This course will teach you to use actionable insights that boost conversion rates. 

  3. Resolve e-commerce challenges: Effectively address and resolve the multifaceted challenges plaguing e-commerce endeavors. Learn to repair and optimize your e-commerce landscape for enhanced conversion rates, from cart abandonment to checkout blockers.

  4. Find desirability and emotional value: Customers are motivated by what they want and need to make a purchase decision. This desirability criterion can show you how to deliver them emotional value. Learn how to strategically infuse your customer journeys with elements that elicit strong emotional engagement, thereby catalyzing conversions.

  5. Use role-based personas to understand customer motivations: Learn to use B2C and B2B personas to develop a deep understanding of user motivations and pain points. You will learn how compelling content and features can resonate with each persona type to boost conversion.

Course Format:

This e-commerce Conversion Training provides an immersive and comprehensive learning experience. With many case studies and interactive exercises based on real-world applications, this training provides an understanding of customer conversion UX principles. It also demonstrates their practical application within the realm of e-commerce Conversion.


  1. Discovering your missed opportunities.
  2. Repairing your ecommerce issues.
  3. Identifying desirability criteria and emotional value.
  4. Targeting shopper Personas (B2C, B2B).
  5. Optimizing the total customer journey.
Learning Objectives

By the end of this course, participants will have knowledge of:

  1. Conversion Leaks Mastery: Develop a keen eye for identifying conversion bottlenecks, unraveling their underlying causes, and implementing effective solutions to bolster conversion rates.
  2. Amplified Desirability Metrics: Forge a strong connection between desirability and key performance metrics such as loyalty, referrals, and intent to purchase. Elevate your understanding of desirability’s profound impact on conversion behavior.
  3. Persona-Driven Persuasion: Cultivate the art of crafting persuasive narratives that seamlessly align with the preferences, needs, and aspirations of specific personas. Elevate your ability to convert prospects into loyal and dedicated customers.

Essential Details
  • 8 hours (over 3 days).
  • Online (or in-person).
  • Customized with your interfaces/ challenges.
  • Up to 100 people (online) or 25 in-person.
Who Should Take This Course

This course is for any internal stakeholder interested in optimizing for customer conversion.

  • UX team
  • Business Leaders
  • Product Managers
  • IT Leaders
  • Marketers



What our Students Say

This course taught me how to think about customer conversion from a UX perspective- very insightful!
Melissa P, Marketer
If you want to learn how UX impacts conversion rates, take this course. The instructor made it clear how journey maps and personas fit into improving conversions. I enjoyed the relaxed atmosphere in class. 
Damien P, Creative Director

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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