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Cross-Cultural Design Localization Training

Course Description

Cross-Cultural Design Localization Training

Course Description: Localizing user experience to meet the unique needs of different locales requires a localization + UX approach. This Cross-Cultural Design Localization Training gets to the heart of designing for users across cultures. First, we look at cross-cultural design challenges and how to bring UX maturity to localization efforts. In designing across cultures, we aim to bring a cultural sensitivity to design choices. Second, we tackle the challenges of culture and how to design for varied audiences. Getting the mechanics of cultural differences right is critical for Localization UX; this training gives you the tools to do this.

Course Highlights:

  1. Identify your cultural fit strategy: Identify how to connect with cultural aspects of your Localization UX. Learn how to tailor experiences to diverse cultural landscapes.
  2. Translation and transcreation: Learn about translation and transcreation and how to bridge linguistic gaps while preserving the essence of cultural nuances.
  3. Designing for cross-cultural success: Understand the complexities of cross-cultural design while meeting the unique needs of diverse locales. Improve your design choices by detecting cultural sensitivities and providing equitable experiences.
  4. Global user adoption: Learn to mitigate user adoption risks across locales, using global personas and global user testing (online and in-person).
  5. Agile localization: Meet localization challenges using Agile UX strategies to enhance the efficiency of collaboration between translation, product, and UX team deliverables.

Course Format: The course combines hands-on workshops, group discussions, and experimenting with cross-cultural design challenges. Participants will engage in practical exercises that simulate real-world scenarios.

  1. Localization best practices UX for Web, Mobile, and experiences.
  2. Where localization fails: current methods vs culturally sensitive UX Loc.
  3. Conducting global user research.
  4. Uncovering opportunities in local and national culture.
  5. Localization UX strategy and Agile Loc.
Learning Objectives

By the end of this course, participants will understand:

  1. Cultural awareness and detection: Learn the essence of culture, identifying cultural touchpoints to incorporate into design strategy.
  2. Translation vs. UX differentiation: Differentiate between translation and UX, setting up global teams for cohesive studies. Learn to work with culturally sensitive layouts, content, and “local” features.
  3. Catering to distinct global audiences: Create designs for diverse audiences, catering to unique cultural needs.
  4. Strategic decision-making: Identify when to localize and when not to, fostering a design-driven localization approach.
  5. Collaborating with Localization teams: Collaborate with localization teams, adding a UX dimension to increase value.
  6. Organize global user research: Learn how to conduct field studies and user testing with global audiences and mange UX teams.
Essential Details
  • 8 hours (over 3 days).
  • Online (or in-person).
  • Up to 50 people (online) or 25 in-person.
Who Should Take This Course

This course is for teams working on cross-cultural design projects involving marketing, selling or offering your UI to audiences globally.

  • UX team
  • Marketers
  • Product team
  • Localization teams/vendors


What our Students Say

This class opened my eyes to aspects of localization that i knew were there but was not able to identify or design for. We’re looking completely differently at our loc efforts now.
Abdullah B, Developer
The cross-cultural UX design work we are working on got an incredible boost from this training. It has given us a framework to engage stakeholders and go way “beyond translation”.
Laurence D, UX manager

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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