We are happy to work with...
How are we different?
Emotion Design is our
differentiator.
Service Design is our
superpower.
Inclusive Design is our
default.
Services: a good place to start
Build a repeatable UX process & strong teams
Remove bias, exclusion & harm from your design
Clients typically hire us to:
- Take the guesswork out of UX
- Point a direction to take for a product or service
- Avoid bad usability and UI flawed launches
- Differentiate a product or service experience
- Having a design meeting and feeling something is wrong?
- Feeling users need to be involved?
- Wanting user insights, UX, or Service Design fast?
Need Help Deciding?
Design recommendations are included in Experience Dynamics deliverables. They range from high-level e.g. move navigation here to detailed (e.g. wireframes or visual design art).
In UX, market research techniques such as surveys alone or focus groups are basically useless. Determining your user needs based on what they do, not what they say, is the focus. Field studies involve user observation and interviews, diary studies, Ethnography, Contextual Inquiries… in short behavioral profiling to discover your user’s needs, workflow, and more. The output is a Report and video recordings of interviews with your users, including a presentation to your team.
Like understanding what users really need (Field Studies), User Testing involves evaluating by having your users interact with your design the thing (not just share their opinion). User Testing involves watching users interact with a prototype or finished design to detect issues with the UX, design or subjective satisfaction. The output is a Report and video recordings of interviews with your users, including a presentation to your team.
Expert reviews, or Heuristic Evaluations as they are technically called, have UX experts evaluate your design against in-house, industry and established guidelines. The usability (ease of use and more) and accessibility (access for users with disabilities) creates a Report and presentation of results to your team.
A full redesign or ‘doing it right’ involves three key steps of the Human Centered Design methodology: Needs Discovery (Field Studies); Rapid Prototyping (Interaction Design); and User Testing. We also provide front-end code (HTML/CSS primarily) if desired. We bring Emotion Design, Social Design and Inclusive Design skills to redesigns for maximum value engineering.
Organizational health is vital when establishing or growing a UX effort. Repeating your process success and strengthening how you do Product, Engineering, or Marketing with a UX focus is the basis of this audit. This involves interviewing stakeholders in your organization, creating a UX Roadmap (report) and helping you with a UX process reset (workshop).
That will cover a rapid or full Expert review, or Accessibility audit.
This will cover smaller scope UX Design; or User Testing; Accessibility testing with users with disabilities; or a Field Study.
This will cover smaller projects requiring: UX Design; Service Design; Accessibility; Field Studies; User Testing; Inclusive Design; Social Design; Emotion Design.
This will cover larger projects involving multiple services as part of the Human Centered Design methodology. Enterprise or redesign projects typically require Field Studies, UI prototyping, User testing and Visual Design.
Custom projects blend various research and design activities essential for specifying a differentiated user experience. Note: all our pricing is based on your our professional estimation of your needs.
That’s a tight time frame! And about enough time for an Expert review, or Accessibility audit of your current experience, including problematic areas and opportunities for improving your design.
Not long but we work fast (Agile UX). It is enough time for small to medium scope projects involving UX Design; User Testing; Accessibility testing with users with disabilities; Field Studies.
Just enough time for most projects involving 3-4 of these services: UX Design; Service Design; Accessibility; Field Studies; User Testing; Inclusive Design; Social Design; Emotion Design.
A decent length of time for larger projects involving multiple services as part of the Human Centered Design methodology. Enterprise or redesign projects typically require 6-12 months.
Improving UX or Service Design means mitigating risks. The risk of designing the wrong thing (feature, functionality, content) is the most pressing issue. Next, making designs unnecessarily complicated, multi-stepped, and requiring lots of brain power to interact with are classic areas for improvement. Start with Usability testing, Expert Reviews, and Accessibility audits, or learn by doing with our Training programs.
Data or evidence of what users are doing and their reactions to a design comes from Usability Testing. Usability tests explore existing or prototype designs. Field Studies provide another type of crucial evidence: are you solving the right problem? Field studies offer discovery around the ‘problem space’ to dig into the how, why, where of workflow and user needs.
Experience Dynamics is regularly called in to provide an objective and unbiased perspective on your user experience. We can show you how users are currently coping with your product or service and identify quick wins and wider opportunities for generating emotional value.
Identifying gaps, missed opportunities, and areas where increased emotional value can be generated. Solving more complex issues is critical to leading with UX. Start with repairing, stabilizing, or growing. Field studies, Expert reviews, Usability testing, and Service Design help inform what’s missing from your user’s perspective.
What we consider the holy grail of UX is not just designing great UX once, but being able to systematically approach how you do Product development or Engineering differently. With UX at the center of your Product and Agile process, you can operationalize processes and procedures as well as results from streamlined, efficient and accurate UX practice. UX Maturity Audits, UX process reset workshop, coaching/ training and UX roadmaps are vital toward your UX Transformation.
Boosting user engagement or user adoption requires an understanding of a) Whether you are solving the right problems for users (Field studies help identify pain points and opportunities strategically). Next, understanding what areas of your design are problematic for your users helps remove blockers to adoption or engagement (User Testing).
UX has been known to be a critical factor in boosting conversion rates since around 2001, when Experience Dynamics was founded. We have improved rates from 10%-88% and improved revenue 200%-400% on dozens of B2C and B2B websites. UX research (User Testing, Field studies) and UX design are used to improve conversion rates.
UX is critical to pinpointing B2C behaviors such as purchasing, onboarding, subscribing or generating leads (B2B). and other forms of acquisition behavior. UX research (User Testing, Field studies) and UX design are used to improve acquisition rates, sales, and revenue.
Improving customer retention is critical, according to industry studies (IBM, Salesforce research, HBR). UX research (User Testing, Field studies) and UX design are used to improve retention rates by understanding customer journeys over time, repeat purchase behavior, and more.
Key Performance indicators are aspects of your experience you are measuring such as Click-through rate, Net Promoter Score or Engagement. In UX, we measure and improve task completion time, error rate, time on task and user satisfaction. UX research (User Testing, Field studies) and UX design are used to improve KPI’s by bringing an evidence-first approach to optimization and enhancement decisions.
User Experience Design involves improving or creating new designs using Interaction Design (strategy, flow, usability) and/or Visual Design (icons, images, ‘pretty designs’). Training is available.
Service Design involves improving or designing new services with research, journey maps, service blueprints, and service prototyping. Training is available.
Accessibility involves improving digital access for users with disabilities with audits, user testing (users with disabilities), user research, code checking or ‘accessible QA’. Training is available.
Field studies involve user observation and interviews, diary studies, Ethnography, Contextual Inquiries… in short behavioral profiling to discover needs, workflow and more. Training is available.
User Testing involves watching users interact with a prototype or finished design to detect issues with the UX, design or subjective satisfaction. Training is available.
Expert reviews involve checking guidelines and evaluating against known issues and best practices to improve or evaluate the UX of a design. Training is available.
Localization UX involves designing for cultural sensitivity in markets outside your own. We do this with global user research, UX Design, User testing. We have conducted user research in 33 countries. Training is available.
Inclusive Design involves avoiding bias, harm, and perpetuating stereotypes with design audits, organizational program building, and UX projects involving user research and UX design. Training is available.
Social Design improves sociability or social interactions occurring within your product or service. This involves user research and UX design strategy, including user testing. Training is available.
Emotion Design improves emotional value and differentiation for your product or service. This involves user research and UX design strategy, including user testing. Training is available.
Common ways to improve user experiences
Optimise your design problem
Optimise your design leadership
80% of companies fail to properly understand user needs
Got a project in mind you would like to explore?
20 typical challenges we tackle
Bring validation and evidence to business and UX requirements & decision
Understand ideas and assumption (against actual customer behavior)
Find emotional value for users and improve your KPIs.
Align an organization around customer-centric pain points/ empathy.
Understand the lifecycle of a product or service.
Understand the context of use (usage scenarios).
Uncover and understand contextually relevant customer pain points and opportunities.
Map the total customer journey (journey mapping).
Discover new opportunities, features and undetected innovation/ functionality.
Validate a new or existing business model.
Increase equity and inclusion in a design strategy or team process.
Set the direction of a new UX Strategy.
Inform data-driven persona development.
Scan the customer landscape, figure out where the market is at (based on psychographics not just demographics).
Determine what aspects are blocking customer conversion, engagement or adoption
Drill into the real-life motivations behind Agile user Stories (details of a user need).
Dig deeper into a customer request or feature to map out an Epic (a focused chunk of work).
Generate a strategic vision, or Sagas in Agile terms (aka epic of - an epic).
Help prioritize most valuable features and functionality.
Improve minimal viable product (MVP) accuracy.
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20 typical challenges we tackle
- Bring validation and evidence to business and UX requirements & decision
- Understand ideas and assumption (against actual customer behavior)
- Align an organization around customer-centric pain points/ empathy.
- Align an organization around customer-centric pain points/ empathy.
- Understand the lifecycle of a product or service.
- Understand the context of use (usage scenarios).
- Uncover and understand contextually relevant customer pain points and opportunities.
- Map the total customer journey (journey mapping).
- Discover new opportunities, features and undetected innovation/ functionality.
- Validate a new or existing business model.
- Validate a new or existing business model.
- Set the direction of a new UX Strategy.
- Inform data-driven persona development.
- Scan the customer landscape, figure out where the market is at (based on psychographics not just demographics).
- Determine what aspects are blocking customer conversion, engagement or adoption. Dev teams use our Field Studies to:
- Drill into the real-life motivations behind Agile user Stories (details of a user need).
- Dig deeper into a customer request or feature to map out an Epic (a focused chunk of work).
- Generate a strategic vision, or Sagas in Agile terms (aka epic of - an epic).
- Help prioritize most valuable features and functionality.
- Improve minimal viable product (MVP) accuracy.
Experiences we can help you transform
