Diary Studies- will users love your product after they are done testing it?

Agenda: 

Diary Studies- will users love your product after they are done testing it?

User testing is great but it only gives you a limited 'time-slice' of user behavior. What happens when users start using your product for more than one hour? What issues, confusions or obstacles do they run into over time? What does user adoption look like across time?

A diary is what is sounds like, a user takes homes a diary (usually digital these days) and records key moments of their day or experience with your product or domain. Sounds simple enough, but deploying, managing and interpreting diary study findings requires some key skills. 

The Diary Study is one of the most under-utilized user research techniques for several reasons. First it's a self-reporting tool (you can't watch users at home), next getting users to play along with a research study requires motivation and often some coaxing. In this webinar, we will share with you secrets of how to deploy a diary study and get the most from your participants. 

Participants will receive a FREE e-book: Secrets of how to get the most out of your Diary Studies

Agenda:

1. Why use a diary study?

2. Diary study: pros and cons

3. Types of Diary Studies

4. Diary study results- what you can expect to learn

5. Q+A

Participants will receive a FREE e-book: Secrets of how to get the most out of your Diary Studies

Who should attend? Product, Program, Dev, UX or Marketing managers; User researchers, UX Designers.

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

Accenture
Amazon.com
American Airlines
American Express
Apple
AT&T
Avid
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
CBRE
Chase
Chevron
Citigroup
CNET/CBS
Drexel University
eBay
EMC Corp
Fujitsu
GE Healthcare
Geico Insurance
GM
Hartford Insurance
Healthwise
Hilton Hotels
Hitachi Consulting
Home Depot
IBM
Intel
Intuit
John Deere
KeyBank
Mentor Graphics
MetLife
Microsoft
NaviNet
Petsmart
Providence Health System
Regence
Research In Motion
Reuters
Sage
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Symantec
Toyota
Tulalip Tribes
US Bank
Xerox
Yahoo!

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“I didn’t know what to expect from this training and I can say it more than exceeded my expectations. Two thumbs up and thank you for your good energy”.
— Logitech