Why product-centric approaches are outdated
Summary: Why are product-centric approaches outdated? Because companies have evolved beyond building
Tag: Service Design
Seeing intangible value in Service Design
Summary: Seeing intangible value in Service Design starts by understanding intangibles’ supporting
Designing the Moment of Truth
In service design, a “moment of truth” (MOT) refers to the perceptions
Stop wasting money chasing channels, start optimizing your touchpoints first
Summary: Customer service, customer experience, and user experience efforts come together around touchpoints.
What are Service Blueprints?
Summary: A Service Blueprint is the visual map you use to specify
Prototyping intangible product-service experiences
Summary: Prototyping intangible experiences involving services or product-service systems requires the use of
What is Service Design?
Summary: Service design has emerged as a powerful UX tool to transform
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