UX Design, Field Studies, UI prototyping, User Testing, Visual Design
While Rent Villas had done an outstanding job of providing a high-touch travel experience, they wanted their website to give customers the same quality of experience online. Rent Villas founder had traveled extensively and was a pioneer in creating the category of independent travel and “rent a stranger’s home” abroad, long before AirBnB was ever conceived.
Understanding what customers not familiar with villa rental travel needed was critical. Interviewing customers returning or planning a trip would be vital in the recruit strategy. Rent Villas wanted to learn what new travelers as well as seasoned customers found valuable and moreover how they planned and decided on how and what to rent.