Gravy Events App

Using mood for improving findability
Client: 
Gravy
Project: 
UX Design, Visual Design

Low effort discovery

Gravy is a mobile app that helps users find events in their local area. "Gravy" is street slang for awesome. Reaching over 25 million people everyday, Gravy lists local events for 1 million businesses across the US. Gravy wanted to relaunch their brand and refresh their app. They were thinking of using emotion design, so they turned to Experience Dynamics to learn how to use mood in the new design feature. Gravy needed rapid wireframing to flesh out some concepts. We helped them visualize how mood might help users find content that would otherwise require a lot of extra finger work on the mobile device.