Visual Design for UX

Duration: 
2 Days
Price: 
$2,500
In-person, live at your office or off-site.
Agenda: 

Good visual design is fundamental to good user experience. Google’s Material Design language provides the foundation of modern UI/UX design. In this class we will cover Material Design as well as Interaction Design principles. You’ll learn how to make sure you design for the eye as well as the brain. The course will provide tools and techniques for elegant visual design/ UX design. We’ll cover topics like color perception, cultural sensitivity, Flat design, accessibility compliance, localization considerations and design differentiation.

Agenda:

Part 1: Designing for the Brain

  1. Design Discovery (Research and Ideation).
  2. Design Thinking (Empathy, Personas and Sketching/ Prototyping).
  3. 10 Interaction Design Principles/ Emotion Design keys.
  4. Good and Bad examples to notice.
  5. Testing tools and methods.

Part 2: Designing for the Eye

  1. Visual Design principles for good user experience.
  2. Visual perception: branding, usability, eye-brain processing rules.
  3. 10 Material Design Principles.
  4. Good and Bad examples to notice.
  5. Testing tools and methods.

Part 3: Design Leadership and UX Strategy

  1. Trends in design leadership.
  2. UX Maturity.
  3. Designing for Accessibility compliance.
  4. Communicating effectively with stakeholders.
  5. Differentiating with UX / Design.

More topics covered in this training:

  • Contrast: mobile, low vision, desktop good and bad.
  • Motion/ Animation: using physics and understanding 3D thinking.
  • Magic: Adding delight and surprise.
  • Typography; Layout; branding; icons.
  • Consistency vs pattern breaking. Role of style guides.
  • Space- Material design; Hierarchy and compositional space.
  • Affordances: design the ultimate visual interface.
  • Attention and pre-attention- what you need to know for design.
  • Visual task-orientation: Helping users see and achieve goals.
  • Time: designing for temporal tasks.
  • Emotion: designing for ‘Joy of Use’.
  • Conversion and Call to action.
  • Designing for Engagement.
What You Get: 

Unlimited Archive Access (video playback) PDF Notes (PPT) Access to Trainer with any questions

By the end of this UX training you will:

 

  • Apply good UX to Visual Design problems.
  • Gain tools to become more empirical in your Visual Design efforts.
  • Master Visual and Cognitive Science principles, laws and heuristics.  
  • Learn to lead (and influence) with Visual Design and UX Design.

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

Accenture
Amazon.com
American Airlines
American Express
Apple
AT&T
Avid
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
CBRE
Chase
Chevron
Citigroup
CNET/CBS
Drexel University
eBay
EMC Corp
Fujitsu
GE Healthcare
Geico Insurance
GM
Hartford Insurance
Healthwise
Hilton Hotels
Hitachi Consulting
Home Depot
IBM
Intel
Intuit
John Deere
KeyBank
Mentor Graphics
MetLife
Microsoft
NaviNet
Petsmart
Providence Health System
Regence
Research In Motion
Reuters
Sage
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Symantec
Toyota
Tulalip Tribes
US Bank
Xerox
Yahoo!

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“The "hands-on" material was great. Frank provided us with tools to empower us regarding usability. I see myself using the information I learned on all future projects. Frank was very knowledgeable and was particularly tuned into interesting statistical data regarding banking usability issues.”
— KeyBank