Visual Design- Setting the Standard for Design Leadership


Visual Design- Setting the Standard for Design Leadership

  • Visual design (also called Graphic Design) is the cornerstone of great user experience. But it needs to be done right. What is important to creating compelling visual design work that has User Experience considerations baked-in?


Is 'eye candy' (good looking design) important? Yes it is...Research shows that you have 50 milliseconds (0.5 sec) to make a good impression on a website (Lindgaard et. al. 2006). Google's research (Tuch et. al. 2012) drops it further to 17 milliseconds (0.017 sec) for certain design elements. This means feelings of trust for a design occur without conscious thought. Good visual design impacts whether users perceive it as easy to use, which has been found to impact their intent to purchase. 

Your choice of graphic design, layout, icons, typography and user interface elements are hugely important to perceived ease of use. Many organizations do UX through graphic design or visual designers. However many UX Design efforts deliver great eye candy, but fall short of user engagement, adoption and business goals like customer conversion. 

In this webinar we will review the approaches leading User Experience designers and managers take to creating outstanding visual design. We will focus on management of visual design for user experience, with an aim at setting standards for design leadership. 


  1. Where good UX Design comes from...
  2. A UX manifesto for Design leaders: what your team needs to know
  3. 8 Techniques for creating compelling visual design
  4. Non-negotiable standards for quality, creativity and user experience
  5. How to test your visual design
  6. Q & A

Who should attend: Design leaders: Design managers, UX managers, Creative Directors, UX Directors, UX Designers, Visual Designers

Looking for more? Request our 2-day in house training: Visual Design for UX

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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Others Who Attend Say...

"The open format structure of the training was refreshing- it didn’t feel canned. It was very useful to focus on material applicable to our projects”.
— Logitech