Attend online, or on-site. In depth, 8 hour training on User Research (Ethnography) Methods.
In User Research (Ethnography) Methods, we will cover:
- Ethnography techniques pros and cons
- Contextual inquiry
- Identifying users and tasks
- Persona best known methods
- Preparing your field study
- Conducting user interviews
- Analyzing qualitative data
- And much more...
Pay by Purchase Order? Email us to Pay by PO
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
By the end of this UX training you will:
- Have a clear understanding of user research techniques and how to employ them.
- Avoid sloppy user interviewing techniques that lead to bad data gathering.
- Create, use and understand personas- like never before!
- Be able to conduct user interviews and capture data in the user's environment.
- Make sense of and interpret your field data as a design tool.
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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