You're new to usability testing or you are familiar through informal learning. Perhaps you missed a few crucial distinctions that can improve your facilitation skills and the quality of your tests. It's time for a refresher!
Leading voices in the usability field tell us that usability can be conducted on the cheap, for $100 a day, or on a shoestring (see Jakob Nielsen's Useit.com or Steve Krug's book Don't Make me Think).
These practitioners sought to make usability testing an every day thing, instead of being viewed as "too hard or too expensive".
Many people conducting usability testing have read an article, a book or are self-taught. The problem with this do-it-yourself approach is that there is a tendency to miss key distinctions, techniques and issues that make your usability tests run smoother, get cleaner data and follow best practice.
What kind of usability test should you do and how should you test? What format of usability testing is best? What should you say to the user and what should you never say or do?
This seminar addresses over-looked usability testing skills and techniques. It offers over 12 years of hands-on corporate usability testing insider tips. Many of the best practices are not documented in any book, this material is an exclusive from founder of Experience Dynamics, Frank Spillers, MS.
- Usability Testing process and types of testing
- 7 golden rules of usability testing
- Usability testing: art or science? (New data- is 90% of usability testing useless?)
- Professional testing skills, tips and techniques from leading experts
- Q & A
Who should attend: Internet marketing managers, usability engineers, user experience managers or anyone who conducts usability testing and is self-taught, learned informally or received a certification from HFI as a Usability Analyst.
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
By the end of this UX training you will:
- Deeply understand usability testing methodology.
- Avoid issues and pitfalls of conducting usability testing.
- Pick up tips and practical skills from over 15 years of our usability testing experience.
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.