Usability Testing Skills Refresher

You're new to usability testing or you are familiar through informal learning. Perhaps you missed a few crucial distinctions that can improve your facilitation skills and the quality of your tests. It's time for a refresher!

Topic: 

Leading voices in the usability field tell us that usability can be conducted on the cheap, for $100 a day, or on a shoestring (see Jakob Nielsen's Useit.com or Steve Krug's book Don't Make me Think).

These practitioners sought to make usability testing an every day thing, instead of being viewed as "too hard or too expensive". 

Many people conducting usability testing have read an article, a book or are self-taught. The problem with this do-it-yourself approach is that there is a tendency to miss key distinctions, techniques and issues that make your usability tests run smoother, get cleaner data and follow best practice.

What kind of usability test should you do and how should you test? What format of usability testing is best? What should you say to the user and what should you never say or do?

This seminar addresses over-looked usability testing skills and techniques. It offers over 12 years of hands-on corporate usability testing insider tips. Many of the best practices are not documented in any book, this material is an exclusive from founder of Experience Dynamics, Frank Spillers, MS.

Agenda:

1. Usability Testing process and types of testing
2. 7 golden rules of usability testing
3. Usability testing: art or science? (New data- is 90% of usability testing useless?)
4. Professional testing skills, tips and techniques from leading experts
5. Q & A

Who should attend: Internet marketing managers, usability engineers, user experience managers or anyone who conducts usability testing and is self-taught, learned informally or received a certification from HFI as a Usability Analyst.