Usability Testing metrics- What are we observing and why?


When conducting usability testing, what do you measure and why? How do you capture metrics and what you should be measuring?

This seminar covers Usability Testing and usability testing metrics specifically. What are the things you should be measuring? How do you measure qualitative vs. quantitative data (e.g. satisfaction vs. effort)?

We will review usability testing observation best practices including questions like: Do you measure time on task every time? What do you need to do a good job capturing metrics if you are doing "quick and dirty" discount usability or "guerilla" testing, without undermining your own efforts? What should you measure and what are the most common usability metrics to capture?



  1. Types of Usability Testing
  2. Observable Data: what can be quantified?
  3. Measuring Subjective stuff: User Satisfaction; How to measure Emotion
  4. The important but forgotten Usability Metrics
  5. What do you need to capture in usability testing?
  6. Problems with "Quick and Dirty" usability testing
  7. Tools for usability testing
  8. Q & A



Who should attend:

People new to usability testing or want to conduct rapid usability testing; usability managers; user experience team; anyone responsible for user advocacy or usability testing.


What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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Others Who Attend Say...

"This training offered lots of participation, discussion and hands on learning combined with great real world examples. I definitely enjoyed it."
— Providence Health and Services