UI Design Best Practices - What Managers Need to Know


Do you manage an application, product or website and need to a crash course in the latest usability best practices? Do you have a feeling your user experience is inferior but don’t really know how to prove it? What usability best practices should your application, product or website adhere to?

Usability is more than a checklist item or somebody’s opinion. Usability guidelines are real, practical and proven to impact website, product or application user experience. In addition to usability engineering as a standard practice in software and product development, many studies have shown the business value and impact of usability. Having these facts in your back pocket can help you build a better case or better manage the usability perceptions of your team.

Fact: Designer and Developer ‘best practices’ for usability and design are often not grounded in empirical research. This seminar will provide you with proven best practices and help you understand why you should advocate for them.

In this seminar we will review the User Interface (UI) best practices managers need to know about across websites, web applications and product design problems. We will focus on understanding the business valueof GUI (graphical user interface) design improvements with an emphasis on demonstrating how usability has powered Web 2.0 successes over the past five years. We will review the ROI (return on investment) from Rich Internet Application usability efforts.

If you are a manager and or you work closely with senior management and you need a better grasp at usability and UI guidelines, patterns and techniques, this seminar will give you the framework to communicate, influence and lead your team toward a strong user experience.


  1. 10 User Interface Best Practices  
  2. Reviewing the Business Case for usability
  3. The ROI of Web 2.0 usability
  4. 3 Powerful Usability Patterns (and proven techniques)
  5. Q&A

Who should attend: 
Managers; Directors; VPs; SVP’s; CTO’s; CEO’s any senior manager interested in clarifying usability best practices.


What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

By the end of this UX training you will:

  • Get a detailed understanding of User Interface Design issues amd best practices.
  • Develop an understanding of the business case for good usability.
  • Learn how usability can be quantified and measured.


Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

"I was impressed by instructor mastery of the material and his superb presentation skills."
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