ROI of User Centered Design


What is the business case for usability? How can usability be cost-justified? What are typical results from a usability effort? How can you measure a user-centered design return on investment?

User Centered Design- Cost Justifying Usability.


Usability is known have many tangible benefits for making designs more intuitive and user-centered. But how is usability measured and quantified? Does usability have a return on investment?

This seminar will focus on the process and methods for cost-justifying usability. We will explore techniques for measuring and justifying usability efforts in terms of their business, organizational and design impact. We will explore such issues as how to present the business case for usability, what can be expected from a usability study and how to benefit from user-centered design and usability on a long-term basis.


  1. How can usability be cost-justified? What is the business case for usability?
  2. What can you expect on the usability return on investment (ROI)?
  3. Case Studies: Results from industry leaders who have used usability
  4. Usability ROI techniques and methods: how do you measure usability ROI?
  5. Q & A

Who should attend:
Internet Marketing managers, anyone involved in implementation, design or strategy of websites, usability managers

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

"This training offered lots of participation, discussion and hands on learning combined with great real world examples. I definitely enjoyed it."
— Providence Health and Services