ROI of User Centered Design

Agenda: 

What is the business case for usability? How can usability be cost-justified? What are typical results from a usability effort? How can you measure a user-centered design return on investment?

Topic:
User Centered Design- Cost Justifying Usability.

 

Usability is known have many tangible benefits for making designs more intuitive and user-centered. But how is usability measured and quantified? Does usability have a return on investment?

This seminar will focus on the process and methods for cost-justifying usability. We will explore techniques for measuring and justifying usability efforts in terms of their business, organizational and design impact. We will explore such issues as how to present the business case for usability, what can be expected from a usability study and how to benefit from user-centered design and usability on a long-term basis.

Agenda

  1. How can usability be cost-justified? What is the business case for usability?
  2. What can you expect on the usability return on investment (ROI)?
  3. Case Studies: Results from industry leaders who have used usability
  4. Usability ROI techniques and methods: how do you measure usability ROI?
  5. Q & A

Who should attend:
Internet Marketing managers, anyone involved in implementation, design or strategy of websites, usability managers

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

 

Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com, and Whitepages.com. He has trained over 70,000 UX designers globally and continues to teach through his mentoring group: www.uxinnercircle.com

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

Accenture
Amazon.com
American Airlines
American Express
Apple
AT&T
Avid
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
CBRE
Chase
Chevron
Citigroup
CNET/CBS
Drexel University
eBay
EMC Corp
Fujitsu
GE Healthcare
Geico Insurance
GM
Hartford Insurance
Healthwise
Hilton Hotels
Hitachi Consulting
Home Depot
IBM
Intel
Intuit
John Deere
KeyBank
Mentor Graphics
MetLife
Microsoft
NaviNet
Petsmart
Providence Health System
Regence
Research In Motion
Reuters
Sage
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Symantec
Toyota
Tulalip Tribes
US Bank
Xerox
Yahoo!

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Others Who Attend Say...

“I didn’t know what to expect from this training and I can say it more than exceeded my expectations. Two thumbs up and thank you for your good energy”.
— Logitech