A Quick and Practical Intro to Human-Centered Design


A Quick and Practical Introduction to Human-Centered Design

  • How are organizations like Apple, AirBnB, USAA, Capital One, and countless start-ups benefiting from Human Centered Design?
  • Beyond traditional approaches, including the customer-centric Agile software development approach, as well as Voice of the Customer efforts, what happens to product management when organizations follow, or fail to follow user-centered processes and practices?  

Human-Centered Design (also called User Centered Design) is becoming the gold standard method for creating digital experiences. But what does human-centered look like? What is it's business value?

Products, processes, services and your entire organization all benefit to gain from the innovation brought by going from UX Design to Human Centered Design. In this webinar, we take a practical look at what Human Centered Design looks like, and how to practically benefit from it's methodology and techniques. 

Human Centered Design has decades of trial and error behind it. It has only recently been realized as a high ROI (Return on Investment) yielding business asset. Today, User Experience is moving from art form to business tool. Human Centered Design today is being used across the product lifecycle for validating business requirements to guiding design, and developing quality-first software.  

In this webinar we will look at Human Centered Design as a business and design tool, give you practical examples of it's impact in action, show you where it does not work, and finally give you tips on where your organization should begin.  


  1. Human Centered Design: What it looks like from start-ups to enterprises.
  2. Business benefits of Human Centered Design 
  3. A View from the Trenches: practical examples; defining best practices.
  4. A lifecycle view of UX maturity: how companies like Apple benefit from Human Centered Design
  5. First steps: Where to begin? (Even if you do UX Design today)
  6. Q & A

Who should attend:
(Digital) Business leaders, Product managers, Marketing managers, CTOs, Sr. Developers, UX Designers, or anyone involved in implementation, design or strategy of websites, mobile apps or digital experiences. 

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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Others Who Attend Say...

"This training offered lots of participation, discussion and hands on learning combined with great real world examples. I definitely enjoyed it."
— Providence Health and Services