Understanding Collaboration and Social User Experience in Enterprise Web, Web Application, VR/AR and Mobile Design
For enterprise or consumer, what differentiates a mobile app, Web Application or VR/AR experience? What strategies are leading apps using to engage and connect with user behavior and habits? How is collaboration defining the next generation of interfaces? What do you need to know to tap into this growing phenomenon?
Topic:In today's competitive race to define a better user experience, collaboration is emerging as a central component of good user experience. Interfaces that leverage social presence (others are or have experienced this with you), are better able to create opportunities for user engagement. Amazon started the best practice in ecommerce over a decade ago ("Customers Who Bought This Item Also Bought") and it's become a standard, that no ecommerce site would survive without it. Likewise, enterprise web apps have become more Facebook like with Feeds, Shares and Likes.
Bringing the “power of many” to your product user interface can improve your overall user experience, and your business goals. Collaborative interfaces bind users together through shared information, actions and shared experience aka social cognition.Try renting your house or renting a house without AirBnB's accountability (collaborative interfaces) and you'll quickly see how important collaboration builds trust, security and loyalty.
But collaborative UI's have to be relevant. It's not enough to just present them in the middle of a user experience. Enterprise web apps that mimicked Facebook, including "social intranets" have struggled with delivering precision, relevancy and meaning for their users. It's not enough to just sprinkle social UI's into your site or app. You have to facilitate collaboration, and thereby enhance meaning, which keeps users engaged.
In this session we will explore collaborative aspects of user experience or social user interfaces, reviewing Experience Dynamics' case studies from Healthcare to Insurance and Financial Services to spot best practices that you can borrow for your own design. You'll also be exposed to examples as diverse as mobile to Virtual Reality, where collaboration is the coming "killer app".
- What collaborative interfaces look like...
- Assessing your depth of collaboration: What's your Key Performance Indicator?
- How social interfaces, collaboration and Emotion Design overlap.
- How to activate and tap into your user's social cognition.
- Question and Answer session
Who should attend:
Product Managers; Marketers, Project Managers, UI or UX people, User Researchers, Mobile or VR/AR designers/ developers.
What You Get:
Unlimited Archive Access
PDF Notes (PPT)
Access to Trainer with any questions
By the end of this UX training you will:
Get an overview of how to design for Collaborative User Interfaces.
Develop an understanding of how leading apps and sites leverage social and why to enhance your user experience with Collaborative User Interfaces.
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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