Pleasurability- Designing for Emotion

Duration: 
Options: 1, 2 or 3 days
Price: 
1 day: $1000; option for 2 day: $1500; 3 day: $2,000 (per person)
In-person, live at your office or off-site.
Agenda: 

25% OFF, Limited Time Offer. Book your training before December 1st and mention 25OFF to receive this discount.

Pleasurability- Designing for Emotion UX Training

Customers gravitate toward pleasurable products and experiences. Pleasurability UX training brings together the core user experience skills of usability (ease of use) and desirability (user needs & desires) with an emphasis on how to evoke and utilize emotion as a design aid. The goal of pleasurability in your design strategy is to achieve 'joy of use'. In this UX training, you will learn how to use and create pleasurability, an emotion design approach.

Product design success is grounded in gaining lasting pleasure from a design. In this training we learn what aspects of design experience make users happy, what puts them in a good mood, and what sustains their positive engagement or 'joy of use' over the lifetime of product ownership.

This training blends the cutting edge method of Design Thinking with proven User Centered Design techniques. Participants will learn how to bring customers into the design and development process while improving design decisions to create differentiated UX.

Agenda:

  • Module 1: Designing for Users, Emotions and Behavior: Understanding your audience beyond marketing.
  • Module 2: Identifying the Two sides of Customer Desires: Desirability and Pleasurability
  • Module 3: Bringing pleasurability to life with Rapid Prototypes.
  • Module 4: Avoiding human error and emotions that detract from pleasure.
  • Module 5: Finding your design signature and emotional value proposition.
  • Module 6: How to evaluate and test for improving emotional engagement.
  • Module 7: Using a UX Joy of Use Scorecard with your product team.
  • Module 8: Bonus: The OOBE wow factor. Out of Box Experience: Designing for Physical to Digital experiences.

Request a training

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

 

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

Accenture
Amazon.com
American Airlines
American Express
Apple
AT&T
Avid
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
CBRE
Chase
Chevron
Citigroup
CNET/CBS
Drexel University
eBay
EMC Corp
Fujitsu
GE Healthcare
Geico Insurance
GM
Hartford Insurance
Healthwise
Hilton Hotels
Hitachi Consulting
Home Depot
IBM
Intel
Intuit
John Deere
KeyBank
Mentor Graphics
MetLife
Microsoft
NaviNet
Petsmart
Providence Health System
Regence
Research In Motion
Reuters
Sage
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Symantec
Toyota
Tulalip Tribes
US Bank
Xerox
Yahoo!

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“The "hands-on" material was great. Frank provided us with tools to empower us regarding usability. I see myself using the information I learned on all future projects. Frank was very knowledgeable and was particularly tuned into interesting statistical data regarding banking usability issues.”
— KeyBank