What are personas and should you be using them to improve your website usability? This 5 part web seminar series explores personas from a historical view to a more practical, how to create, and use personas effectively. We will explore the issues of content segmentation, improper use of personas and a case study of personas in action. This seminar series will take you beyond the hype.
Who should attend:
Web Marketers, Content Strategists, Designers, or anyone responsible for improving website usability. This seminar series will be of particular interest to those interested in ethnographic studies, contextual interviews, or in techniques for user needs analysis.
- 5 part Series
- Length: 60 minutes each (5 hours total)
Part 1: Intro to Personas
- History of Personas
- What are Personas?
- How are they used?
- Should you be using personas?
Part 2: Persona Best Practices
- Design function of personas
- Role based design
- Segmentation and Personas
- How can you tell if you using personas correctly?
Part 3: How to Create your Personas
- Developing your personas
- What to watch out for
- Research techniques
- Do's and Don'ts
Part 4: Anatomy of a Persona
- Strengths and Limitations of Personas
- Following persona life-cycle
- How do you use persona data?
- Translating field research into design requirements
Part 5: Case Studies: Personas in Action
- How marketers and designers are using personas
- Benefiting from personas
- How your organization can use them
- Results of real-world persona research
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
By the end of this UX training you will:
- Fully understand what personas are and how they work.
- Be able to create personas and work with them as tools and as organizational assets.
- Learn role-based design using personas.
- Avoid pitfalls of developing personas.
- Discover how personas can be managed for maximum ROI.
Frank Spillers, MS (CEO, Founder & CXO)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and Human-Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com, and Whitepages.com. He has trained over 70,000 UX designers globally and continues to teach through his mentoring group: www.uxinnercircle.com
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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