Fact: Uninstall is the default: The average mobile app retention rate is 20% after just 90 days (i.e. 80% stop using installed apps after 3 months) -Localytics (2016).
Most approaches to Mobile UX Design sucks! Mobile app retention rates are spiraling downwards. We maintain, this is because many mobile app ideas are typically invented from a good idea, a conversation or your product requirements...not from your users world. Next mobile app design is outsourced or drawn up by a skilled designer. The result? Looks amazing, but doesn't hit the spot.
Mobile's promise is for improved speed, improved efficiency, convenience and "just in time" access to content and tasks. But without a differentiated mobile UX strategy, your user's goals and your return on investment of mobile will be lost.
Start-ups are notorious for generating ideas without validating with users. In Eric Ries' classic The Lean Startup talks about how he learned the less of no user validation the hard way. In this webinar, we will show you the part Ries left out in his book and his process...
For enterprise and mid-market companies, getting differentiation right is critical to realizing value from your mobile UX strategy. In this webinar, we will share Experience Dynamics approach and process for nailing the "killer app". We will show case studies of how user needs, mobile app features and alignment with user behavior and culture can dramatically boost adoption efforts and move your UX Design process forward in a healthy direction.
1. Mobile UX Design: pitfalls and key lessons from Uninstall behavior.
2. The 3 keys to mobile differentiation: strategy and tactics for tackling mobile UX design challenges.
3. Case studies of how we transformed our approach to mobile UX strategy.
Who should attend? Product managers, Business Analysts, UX Designers, Marketing or Technology Directors.
Looking for more? Consider taking our newly revamped full day, UX Design for Mobile class.
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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