Mobile UX Design- Use this process to get differentiation right!


Fact: Uninstall is the default: The average mobile app retention rate is 20% after just 90 days (i.e. 80% stop using installed apps after 3 months) -Localytics (2016).

Most approaches to Mobile UX Design sucks! Mobile app retention rates are spiraling downwards. We maintain, this is because many mobile app ideas are typically invented from a good idea, a conversation or your product requirements...not from your users world. Next mobile app design is outsourced or drawn up by a skilled designer. The result? Looks amazing, but doesn't hit the spot.

Mobile's promise is for improved speed, improved efficiency, convenience and "just in time" access to content and tasks. But without a differentiated mobile UX strategy, your user's goals and your return on investment of mobile will be lost. 

Start-ups are notorious for generating ideas without validating with users. In Eric Ries' classic The Lean Startup talks about how he learned the lesson of 'no user validation'-- the hard way. In this webinar, we will show you the part Ries left out in his book and his process...

 For enterprise and mid-market companies, getting differentiation right is critical to realizing value from your mobile UX strategy. In this webinar, we will share Experience Dynamics approach and process for nailing the "killer app". We will show case studies of how user needs, mobile app features and alignment with user behavior and culture can dramatically boost adoption efforts and move your UX Design process forward in a healthy direction.  


1. Mobile UX Design: pitfalls and key lessons from Uninstall behavior.

2. The 3 keys to mobile differentiation: strategy and tactics for tackling mobile UX design challenges.

3. Case studies of how we transformed our approach to mobile UX strategy. 


Who should attend? Product managers, Business Analysts, UX Designers, Marketing or Technology Directors. 

Looking for more? Consider taking our newly revamped full day, UX Design for Mobile class.

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, and He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

"I was impressed by instructor mastery of the material and his superb presentation skills."
— New York DMV