Essentials of User Adoption


Discoverability: UI Design, Usability best practices, user adoption, GUI best practices


How users take to your product determines ultimate success in website or app redesigns or enterprise software projects, product launches and even web analytics monitoring. The question "Does a user like your site?" is translated behaviorally into do they return enough to move from their current habitual state to the user experience you are serving? In essence is your food good enough that they keep coming back for more?


User adoption is one of the most common software and website development problems. For enterprise software, studies by NeoChange, Sand Hill and TSIA show (2008; 2009) user adoption to be the #1 issue prohibiting organizations from realizing value. No matter how great your development effort or feature set, if your product doesn’t successfully habituate with users, they will defect.
What does it take to keep your users returning to your site and loving your product or application? Do they make the behavioral switch? How does user adoption work? What repels and what attracts users?
This seminar we will explore important user interface design strategy and tactics that will help you safeguard against user defection. We will cover proven usability techniques that help improve user adoption and explore a tested methodology for safeguarding against user adoption issues. You will learn how user adoption works and what causes users to return to, be comfortable with and even love your site, app or product.



  1. What are symptoms of poor user adoption?
  2. How user adoption works: the User Adoption Lifecycle
  3. Understanding your defection and adoption experience
  4. Three keys to protecting against user defection
  5. Q&A


Who should attend: 
Managers; Directors; VPs; SVP’s; CTO’s; CEO’s any senior manager interested in clarifying usability best practices.

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

By the end of this UX training you will:

  • Be able to identify user adoption issues in your design.
  • Understand how user adoption works and how to address it.
  • Get practical tips for "plugging" user adoption leaks.
  • Apply user adoption strategy to your design. 

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, and He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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Others Who Attend Say...

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