Discoverability: UI Design, Usability best practices, user adoption, discoverability, GUI best practices
Users are forced to find features and discover functionality. Users don’t do this very well. When things are difficult to find they become difficult to discover, resulting in discoverability issues. How users explore and discover key features and functions of your product, application or website can make or break a positive user experience.
Discoverability is one of the most important user experience design goals, yet one of the most difficult to master. The biggest symptom of users glossing over, missing or ignoring valuable design features is poor discoverability. Since 'discoverability behavior' is known to be something users do not do, how can you make sure you discover-proof your design?
How can you make your website, web application or product more discoverable? What happens if you do and what happens if you don’t? In this seminar we will explore discoverability and solutions to overcoming discoverability problems. We will uncover why for example users don't go looking for your menus or controls, and what to do about it. In this seminar you will build a Discoverability Plan and come away with practical strategies to tackle discoverability- everyone's biggest user adoption challenge.
- What is Discoverability?
- Why Discoverability?
- Designing Discoverability: Web, Web App, Product
- The ROI hit from poor discoverability
- What good discoverability buys you
- Q & A
Who should attend:
Designers, Developers, Marketing managers- anyone who attends design review sessions and influences the user experience of a design.
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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