Designing Usable Web Applications: Part 1


Are you translating these software mistakes into your web application? How well do users manage web applications and what confuses them most?

Websites and software merged a few years ago to form the "web application". Many businesses rely on web applications to power their user experiences.

For your users, the web application represents one more level of complexity. So how can you lower the barrier to "user adoption"? What mistakes should you be avoiding and what emerging best practices should you be modeling? This seminar points to the role of Interaction Design, a proven design approach that is gaining ground in the usability practitioner community over "information architecture" (IA). IA has been criticized for not being able to move beyond a web paradigm, since today's web applications require robust and complex user interface solutions.

Web application projects need a solid understanding of what success criteria constitutes a usable web application. Teams deploying web applications should be utilizing emerging best practices in Interaction Design, such as how to design for "progressive disclosure" (blog article) using dynamic interface techniques. This seminar will outline best practices, things to avoid in designing usable web applications as well as a review of recent client case studies.


  1. The role of "Interaction Design" in a web application project
  2. How do you measure usability of a web application?
  3. The 10 common web application design mistakes (and what to do about them)
  4. Case studies: Real-world examples of web application usability
  5. Q&A

Who should attend: 
Internet marketing managers, web strategists, web application designers, user experience managers or anyone who works to improve the usability of web applications.

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, and He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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Others Who Attend Say...

“I didn’t know what to expect from this training and I can say it more than exceeded my expectations. Two thumbs up and thank you for your good energy”.
— Logitech