Building a UX culture to rival Apple


UX culture, UX maturity, Usability maturity lifecycle, UX center of excellence

UX design elegance does not begin with Photoshop! UX design smarts begin with your culture. This means how you make decisions about user interfaces or screens, layouts and flows is as much a business and process issue as it is a designer issue. High performing designs are created in organizations that adopt and build a strong culture of UX.

How to deliver consistent user experience (UX) continues to be a key business challenge in 2015 and beyond. Pressure from competitors is mounting, as product development teams look to UX Design for differentiation. The sad fact, according to a study by Forrester research, is that most companies are struggling to elevate their UX game. This seminar looks at why that is and how to fix it.

Much of what passes for UX work has little to do with the UX coming from top performing teams at companies like Apple. This is because to do UX at the level of maturity Apple has mastered, requires re-tooling your development, design and business culture. It’s not impossible, and there are signs of success even in unlikely industries like Insurance and Healthcare. We will examine these case studies in this webinar.

User experience is a key business and product differentiator. The point of all UX work is to improve your design decision-making. Since design is the interface to the soul of your customer, the user interface (UI) and experience the user has becomes a business advantage. This is why UX has been linked to Return on Investment (ROI) from Web and responsive mobile Web design.

In this webinar, you will learn what organizations across various industries are doing to strengthen delivery of quality user experience. Best of all, you will learn what it takes to strengthen your UX culture. This seminar will leave you with a roadmap and a vision for how your culture can rival the Apple user experience that has become so iconic today.


  1. What’s the state of user experience in your organization today? (Case studies)
  2. Why differentiate with user experience?
  3. Business case and ROI of UX
  4. Building a strong UX Team
  5. Q & A

Who should attend:

Designers, Developers, Marketing managers- anyone who attends design review sessions and influences the user experience of a design.

Business opportunity: Bring the extended 4-hour training on this topic to your organization for only $1,500 (up to 100 people).

Topics include:

  1. What is UX, really? (The roles; the goals; the methods)
  2. Integrating UX with Agile and Lean best practices.
  3. 5 proven tactics for evangelizing usability internally.
  4. Bootstrapping UX culture from 10 years down to 2 years!
  5. Recruiting, Scaling, Elevating a killer UX Team.

Request a training

Additional option to add 1 day to create a Roadmap for your specific org culture. Deliverable includes UX maturity Audit and Scorecard and a UX Culture Roadmap.

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

"Informative and practical in a fun and engaging manner."
— Sunquest