7 Storytelling Musts for VR/AR
Keywords: Immersive Storytelling, VR UX Design, Mixed Reality, 3D Interaction Design
Part of Experience Dynamics' Mastering VR/AR User Experience Design series
Storytelling is quickly emerging as a key UX design skill for designing immersive experiences. While VR storytelling is typically equated with 3D filmmaking, it actually has a place in both AR and VR. In this webinar we will learn how AR and VR can benefit from good storytelling UX design. We will cover 7 essential VR storytelling techniques that anyone designing for VR UX can benefit from!
In this webinar we will go beyond traditional storytelling and apply the essential approach of storytelling as an immersive experience design tool. Storytelling as an interaction design skill, needs to be understood in the context of UI's that are diagetic. Diagetic UI's are images, sounds, feelings that are embedded in a virtual or augmented environment (eg footsteps behind you) vs. ones that are over-laid on top of the experience (eg navigation map showing you where you are).
“I think we're moving into a dangerous medium with virtual reality...The only reason I say it is dangerous is because it gives the viewer a lot of latitude not to take direction from the storytellers but make their own choices of where to look.” -Steven Spielberg
In this webinar we will go behind that danger referred to by Stephen Spielberg and understand how to design narrative mechanics that are relevant to immersive media and that increase presence in your virtual or augmented experience. You will learn how VR storytelling is intertwined in the immersive narrative, and how AR storytelling for mixed reality can act as a container for your experience. In VR/AR we will see how storytelling helps you avoid boring interaction design, an engagement killer in VR/AR UX design.
1. Why Storytelling for all VR/AR experiences?
2. 7 Storytelling Essentials for VR/AR (and why they matter)
3. Empathy vs. Interactivity: design questions and considerations
Frank Spillers, MS (CEO, Founder & CXO)
Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com, and Whitepages.com. He has trained over 70,000 UX designers globally and continues to teach through his mentoring group: www.uxinnercircle.com
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.
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