How much is your User Experience (UX) worth to your organization? What is the business case for UX? How can you justify your investment and what can you expect on the return?
UX ROI, Return on Investment of User Experience
User experience is considered a must on any design project, especially where customers have a visible voice. However, even internal applications, intranet or portal projects require ease of use and good user experience. Beyond simply brimming with enthusiasm for UX, what is the latest proven ROI on usability and UX in Fortune 500 organizations? What can you expect from your usability and UX investment?
In this seminar we will take a closer look at the ROI of UX, and also how to defend your gut instinct to budget for good user experience. We will share tips 'from the trenches' on how to sell to and make the case for UX in your organization, regardless of political environment.
- Justifying UX- by the numbers
- Defending your spend- proving UX worthiness in your organization
- Selling UX to your boss- an insider's cheat sheet
- Making the Case for UX and usability
- Case studies- measuring UX ROI
Who should attend:
VP's, CEO's, Senior managers or marketing and business managers, Creative Directors, Program Managers
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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