18 Musts for eCommerce Usability


Ecommerce usability: Ecommerce best practices; ecommerce UX; shopping cart abandonment; ecommerce social UX; mobile ecommerce; ecommerce content usability

What are known usability best practices for ecommerce? What has changed in ecommerce that you should be looking at? How does mobile play into ecommerce? What are common issues and mistakes that impact ecommerce user experience and bottom line conversions?


Ecommerce is changing for many and stagnating for others. A decade and a half into ecommerce, and usability issues that have plagued conversions still exist. Yet new innovations are being introduced to deal with pesky issues like shopping cart abandonment or weak conversions on product pages.

In this seminar we will look at 18 usability musts that comes from our own research, our client studies and industry best practices. We’ll cover some basics but look at them in a deeper way- from social shopping behavior to supporting the purchase decision process. In this seminar we will look at what’s hot and what prevents customers from converting. We will cover the importance of content, navigation, product page layouts, category pages and features that connect deeply with today’s shopper and tomorrow’s mobile commerce (m-commerce) future.


  1. Ecommerce today; Ecommerce tomorrow
  2. 18 usability musts for ecommerce
  3. Trends we think you should test
  4. Conversion optimization
  5. Q&A 
What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

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American Airlines
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Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
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Geico Insurance
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Hilton Hotels
Hitachi Consulting
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Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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