15 Lessons from Emotion Design

Agenda: 

What is ‘emotion design’? How can you incorporate emotion into your product, website or application? How do Web 2.0 sites and apps do emotion design? What makes for a compelling and emotionally engaging experience?

Topic:
Emotion Design- 15 Lessons from Emotion Design

One of the major conclusions from the field of usability in the past five years is that usability is not enough. It’s not enough for a product or web site to be ease to use; instead products must be emotionally compelling, pleasurable and delightful. What lessons can you learn from Emotion Design? Attend this popular seminar from my 2004 trip to Design and Emotion in Ankara, Turkey to find out!

Updated: I’m just back from Design and Emotion 2008 held this year in Hong Kong. I’ll be infusing new insights from that conference into this seminar.

Agenda:

 

  1. What is Emotion Design?
  2. 15 Lessons from Emotion Design
  3. How is Emotion Design being used in product design and Web online strategy today?
  4. How Web 2.0 can add emotional design to your customer experience.
  5. Aspects of emotion design that help you differentiate.

Who should attend: 
Product or marketing managers; designers; anyone responsible for user experience issues.

 

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

 

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

Accenture
Amazon.com
American Airlines
American Express
Apple
AT&T
Avid
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
CBRE
Chase
Chevron
Citigroup
CNET/CBS
Drexel University
eBay
EMC Corp
Fujitsu
GE Healthcare
Geico Insurance
GM
Hartford Insurance
Healthwise
Hilton Hotels
Hitachi Consulting
Home Depot
IBM
Intel
Intuit
John Deere
KeyBank
Mentor Graphics
MetLife
Microsoft
NaviNet
Petsmart
Providence Health System
Regence
Research In Motion
Reuters
Sage
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Symantec
Toyota
Tulalip Tribes
US Bank
Xerox
Yahoo!

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