12 Strategies for Improving User Engagement

Agenda: 

Note: This seminar is valued at $129-- however since it's World Usability Day (WUD) and the topic of WUD is "User Engagement" we are giving it away for Free ;-)

How do you keep your users attention on your screen or page? What is your user experience approach to engaging new audiences vs existing customers? How do users end up spending time on your site or keep your app on their smartphone? What makes users come back? What steers users to discover vital content, features and functionality?

Topic:
User motivation is becoming a critical business strategy. From healthcare to financial services, brands are looking at the mechanics of their user experience for ways to increase "stickiness".   But engagement goes beyond just getting their attention. To be effective brands must capture and deepen a user's interests and expectations over and over again. To do this requires an understanding of user engagement over time and a focus on what motivates users.

User motivation is both a short term and a long term phenomenon. It is also externally and internally enforced. Good user engagement starts with understanding the variables that lead to abandonment, poor user adoption and customer attrition over time.

In this seminar we will walk you through the User Engagement roadmap, a toolkit we have developed to help you initiate, manage and optimize for highly engaging user experiences.

Many companies have looked to gamification or game design to enhance and sustain good user engagement and user satisfaction. We will review the latest gamification tactics including results from a several studies we have conducted on gamification in healthcare. We will discuss tested strategies for enhancing user engagement, social engagement and user motivation.

If you are a community or engagement manager, designer or marketer and want to better understand user engagement, this seminar will give you a practical tool to develop or rework your user onboarding or engagement strategies. 

Agenda

  1. 12 User Engagement strategies
  2. Defining and Refining your engagement strategy
  3. User Engagement roadmap: Initiate, Manage and Optimize
  4. Toward social user engagement
  5. Q&A 
What You Get: 

What You Get:

  1. Includes a free eBook: Tested Tips for Designing for User Engagement
  2. Unlimited Archive Access
  3. PDF Notes (PPT)
  4. Access to Trainer with any questions

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

Accenture
Amazon.com
American Airlines
American Express
Apple
AT&T
Avid
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
CBRE
Chase
Chevron
Citigroup
CNET/CBS
Drexel University
eBay
EMC Corp
Fujitsu
GE Healthcare
Geico Insurance
GM
Hartford Insurance
Healthwise
Hilton Hotels
Hitachi Consulting
Home Depot
IBM
Intel
Intuit
John Deere
KeyBank
Mentor Graphics
MetLife
Microsoft
NaviNet
Petsmart
Providence Health System
Regence
Research In Motion
Reuters
Sage
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Symantec
Toyota
Tulalip Tribes
US Bank
Xerox
Yahoo!

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“The "hands-on" material was great. Frank provided us with tools to empower us regarding usability. I see myself using the information I learned on all future projects. Frank was very knowledgeable and was particularly tuned into interesting statistical data regarding banking usability issues.”
— KeyBank