Note: This seminar is valued at $129-- however since it's World Usability Day (WUD) and the topic of WUD is "User Engagement" we are giving it away for Free ;-)
How do you keep your users attention on your screen or page? What is your user experience approach to engaging new audiences vs existing customers? How do users end up spending time on your site or keep your app on their smartphone? What makes users come back? What steers users to discover vital content, features and functionality?
User motivation is becoming a critical business strategy. From healthcare to financial services, brands are looking at the mechanics of their user experience for ways to increase "stickiness". But engagement goes beyond just getting their attention. To be effective brands must capture and deepen a user's interests and expectations over and over again. To do this requires an understanding of user engagement over time and a focus on what motivates users.
User motivation is both a short term and a long term phenomenon. It is also externally and internally enforced. Good user engagement starts with understanding the variables that lead to abandonment, poor user adoption and customer attrition over time.
In this seminar we will walk you through the User Engagement roadmap, a toolkit we have developed to help you initiate, manage and optimize for highly engaging user experiences.
Many companies have looked to gamification or game design to enhance and sustain good user engagement and user satisfaction. We will review the latest gamification tactics including results from a several studies we have conducted on gamification in healthcare. We will discuss tested strategies for enhancing user engagement, social engagement and user motivation.
If you are a community or engagement manager, designer or marketer and want to better understand user engagement, this seminar will give you a practical tool to develop or rework your user onboarding or engagement strategies.
- 12 User Engagement strategies
- Defining and Refining your engagement strategy
- User Engagement roadmap: Initiate, Manage and Optimize
- Toward social user engagement
What You Get:
- Includes a free eBook: Tested Tips for Designing for User Engagement
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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