Mobile UX Design

Create compelling mobile user experiences

71% of publishes say well-formed mobile content boosts user engagement. (Adobe 2014).

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Mobile UX Design requires a careful understanding of how users interact with your design in their social, physical and emotional contexts. Fitting your design to mobile-friendly tasks and operating system style guides is critical to getting mobile usability right.

Definition:

Design for mobile user experience, specifically with smartphones or tablets (iOS, Android). Make your mobile app or site easy to use and emotionally compelling.

Benefits:

  • Leverage UX best practices for mobile.
  • Get help with UX strategy for your site/app.
  • Improve user adoption.
  • Improve differentiation and desirability.
  • User centered design for mobile.

Methods we use:

Mobile UI Design; Mobile website design; Mobile App design (iOS, Android); Visual Design.

Deliverables:

Mobile wireframes, Mobile usability testing, Mobile user research, PhotoShop (visual design).

 

“We are very happy with the results of Experience Dynamics work. They are very useful and have had a tremendous impact on our re-design. It is the best money we've spent so far".

- David Andrews, 3DL Consulting

An ecommerce site optimized for mobile over one that was not, saw a 70% increase in sales with mobile optimized content.
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When to Do:

  • When designing a new or existing mobile app or site.
  •  When redesigning a product.
  • Conversion for mobile optimization.
  • Improving on a mobile app or site. 

How to use with Lean UX:

  • Get rapid validation from users.
  • Help establish development resource priorities.
  • Get help with Mobile UI issues and challenges. 
34% of UK people surveyed said completing transactions using mobile apps is too complicated and fraught with problems. (27%) of US users said the same. (Kleiner Perkins 2014).