Eye-Tracking
See through your users eyes and make data-driven design changes.
What’s it good for? It depends on your goals. If speed of analysis and getting information is your top priority, then eye tracking is your go-to tool. Ultimately, if you want to add more hard science and credibility to your usability tests, eye tracking can strengthen your design research efforts.
Definition:
A biofeedback approach to understanding how users interact your Desktop/ Web/ Mobile design. Tracks eye movements and gaze patterns. Use to make your designs more intuitive.
Benefits:
- Reduce risk of deploying a design with poor usability.
- Gain insight into how your design is performing.
- Watch how your customer’s mind works (with your design).
- Provides empirical measurement
- Pinpoints weak or distracting areas of your creative.
- Optimize conversion and user adoption/engagement.
Methods we use:
Eye-tracking for digital applications. Eye-tracking for advertising or creative.
Deliverables:
Eyetracking test report. Heat maps, Gaze plots. Includes design recommendations.
Heat maps help show what exactly draws the most attention or what users miss. Gaze plots let you understand where eyeballs fixate specifically.
Ready to work with us?
Get in touch and see if we can help you with your next User Experience consulting project!
