How Your Team Defines “User research” can hurt your UX
Summary: ‘User research’ has become a catch-all phrase to mean user testing in many organizations. User research has two main activities: usability testing and field studies. Defining your design research with only a validation exercise (testing) misses the essential discovery of user needs, pain points and desires that Ethnographic Field Studies provide. User research should always mean … Continue reading How Your Team Defines “User research” can hurt your UX
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