How Your Team Defines “User research” can hurt your UX

Summary:¬†‘User research’ has become a catch-all phrase to mean user testing in many organizations. User research has two main activities: usability testing and field studies. Defining your design research with only a validation exercise (testing) misses the essential¬†discovery of user needs, pain points and desires that Ethnographic Field Studies provide. User research should always mean … Continue reading How Your Team Defines “User research” can hurt your UX