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UX Writing Training

Course Description

UX Writing Training

Course Description: At its heart, UX writing revolves around the deliberate use of words to seamlessly align with UX process. This UX Writing Training teaches strategies to support user task completion, drive conversion behavior, and optimize content design to enhance navigation and flow across websites and mobile experiences. 

Course Highlights:

  1. Developing a Content UX Strategy: Discover the essence of crafting a comprehensive content UX strategy. Learn how to strategically align content with user needs and objectives to elevate the overall user experience.

  2. Conducting a Content Usability Audit: Conducting a content usability audit is a crucial step in optimizing content design for enhanced user engagement and interaction.

  3. Harnessing Emotional Impact: Learn how to leverage emotional impact to amplify the power of your copy and microcopy. Explore techniques to create content that resonates on an emotional level, driving user engagement.

  4. Process Strategy for Content Excellence: Learn a strategic process that enhances content creation, management, prototypes, and copywriting. Improve the efficiency of your content-related workflows.

  5. Aligning the Five Pillars of Content Usability: Explore the five pillars of content usability and understand how they combine to create a seamless, user-centric content experience.

Course Format: The course combines group discussions with content writing activities. Participants will engage in practical exercises that simulate real-world scenarios. 

  1. Developing a content UX strategy.
  2. How conduct a content usability audit.
  3. Using emotional impact to amplify the power of your copy/ microcopy.
  4. Process strategy: improving how you create and manage content, prototypes, and copywriting.
  5. Aligning the 5 pillars of content usability.
Learning Objectives

By the end of this course, participants will be able to:

  1. Crafting User-Centered content: Create content that supports users, adds emotional value, and boosts conversion rates through purposeful design.
  2. Empowering user-centered copy: Develop impactful copy that is created to resonate with the customer’s perspective and drive engagement.
  3. Elevating Content Design: Enhance microcopy to improve interfaces, facilitating quick scanning, reading comprehension, and seamless user action.
  4. Optimizing UX Writing: Elevate user experience through content optimization, enabling users to navigate, read, comprehend, and take action with ease.

Essential Details
  • 4 hours
  • Online (or in-person).
  • Customized with your interfaces/ challenges.
  • Up to 100 people (online) or 25 in-person.
Who Should Take This Course

This course is for any internal stakeholder who needs to learn about UX writing in order to improve impact and conversion.

  • Content designers
  • Business Leaders
  • Product Managers
  • UX Teams; UX Writers



What our Students Say

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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