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UX Metrics: Data Driven Design Training

Course Description

UX Metrics: Data Driven Design Training

Course Description: Effective UX design serves both user and business objectives. Blending this for maximum Return on Investment (ROI) requires the use of UX practices and data-driven design decisions. This UX Metrics: Data Driven Design Training gives you with the tools and techniques for strategically identifying, tracking, and responding to data and improving your UX design efforts.

Course Highlights:

  1. Precision Performance Indicators: Examine performance indicators, identifying the metrics that drive your UX  efforts. Align design strategies with user needs and business goals.

  2. Strategic User Flows: Defining customer segments, personas, and flows. Prioritize user journeys, aligning them with engagement and success metrics.

  3. Crafting a UX ROI Scorecard: Create a comprehensive UX ROI Scorecard, a tool quantifying design enhancements and their tangible business impact.

  4. Mastering Mixpanel: Engage in hands-on mastery of Mixpanel, a platform that enhances data-driven decision-making.

  5. Conversion Funnel Craftsmanship: Construct conversion funnels, a tool for maximizing design ROI and guiding users through journeys.

  6. Leveraging Success Metrics: Strategically align success metrics with the customer lifecycle, ensuring your UX design works at every touchpoint.

Course Format: This UX Metrics: Data Driven Design Training presents content, hands-on applications, interactive exercises, and real-life scenarios. By completing this training, you will have the tools and techniques for strategic managing, tracking and reacting to data to improve your UX design.

Effectively use data, amplifying your UX design and driving impactful user experiences.

  1. Identifying the right performance indicators.
  2. Defining critical customer segments, personas and user flows and prioritizing. user journeys around engagement and success metrics.
  3. Building a UX ROI Scorecard.
  4. Hands on with Mixpanel tool.
  5. Creating your conversion funnel.
  6. Setting up your success metrics with a customer lifecycle focus for UX.
Learning Objectives

By the end of this course, participants will:

  1. Expertly Manage UX Metrics: Navigate and manage UX metrics adeptly, enhancing design decision-making and UX.
  2. Strategically Customize KPIs: Match Key Performance Indicators (KPIs) to your unique challenges, aligning them with design.
  3. Leverage Metrics Dashboards: Create metrics dashboards to gain real-time insights, informing design adjustments.
  4. Forge a UX ROI Scorecard: Construct a UX ROI Scorecard, that turns design enhancements into quantifiable business value.
  5. Conduct Precise Funnel Analysis: Analyze funnels and flows, identifying opportunities for optimization and refining user journeys.
  6. Mastery of User Engagement Metrics: Explore user engagement metrics, allowing you to track interactions and gauge overall satisfaction.

Essential Details
  • 8 hours (over 2 days).
  • Online (or in-person).
  • Customized with your interfaces/ challenges.
  • Up to 100 people (online) or 25 in-person.
Who Should Take This Course

This course is for any internal stakeholder who needs to learn about UX metrics in order to manage existing or new KPI’s.

  • UX team
  • Business Leaders
  • Product Managers
  • IT Leaders
  • Marketers



What our Students Say

About Your Trainer

Frank Spillers

CEO and Master UX Trainer @ Experience Dynamics

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients around the world. For 25 years, Frank has been an internationally respected speaker, author, UX Leader, and Inclusive Design educator. He is a world expert in improving the design and user experience of products, experiences, and services. He leads consulting projects at Experience Dynamics as well as teaching monthly at his UX Inner Circle and with the Interaction Design Foundation, the largest design school. 

Frank Spillers

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