Design Thinking 2.0 Training
Course Description: Design Thinking, a close cousin of Human-Centered Design, serves to uncover innovative solutions that address customer pain points with precision and empathy. The method has some limits. This Design Thinking Training provides a modified framework for discovering new ideas, harnessing empathy correctly, and rapidly sketching to ideate transformative solutions.
Course Highlights:
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Embracing Design Thinking 2.0: Review the Design Thinking Process and its connection with Human-Centered Design. Learn the pitfalls of Design Thinking. Explore how research-backed empathy can drive problem framing and ideation.
- Design Thinking team: Learn who to recruit for an effective Design Thinking team and gain strategies and tools to guide the team effecdtively.
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Discovering customer pain points: Master the art of identifying customer pain points through empathy-driven methodologies. Learn how to uncover underlying needs and aspirations.
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Rapid ideation: Learn rapid sketching and ideation, moving from empathy to innovative solutions. Create concepts that address identified pain points.
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Prioritizing interface decisions: Develop a systematic approach to prioritize and evaluate design solutions. Understand how to select and refine ideas that hold the most potential.
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Ethnographic Field Studies: Unlike typical Design Thinking workshops, dive into the authentic world of empathy through Ethnographic Field Studies. Gain insights into the lives and experiences of users to drive innovation.
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Critical Mindsets and Skillsets: Cultivate the mindsets and skillsets essential for Design Thinkers. Explore the mindset shifts required to embrace Design Thinking 2.0 and the practical skills that facilitate its application.
Course Format: The course combines hands-on activities, group discussions, and user research techniques. Participants will engage in practical exercises that simulate real-world scenarios. In short we’ll do Design Thinking!
