Microsoft

Usability testing and competitive reviews helped Microsoft drive higher conversion rates
Client: 
Microsoft
Project: 
Usability Testing, Competitive UX Reviews

The Challenge

Microsoft wanted to improve registration and viewing of Events to the IT/ Developer community it serves. They wanted to eradicate the confusion around events and gain competitive advantage over industry peers and new 3rd party websites. Upon launching a new site redesign, they wanted ease of use and therefore higher conversion.