Garage Games, creators of the game Marble, was preparing to launch a multi-player online version of the popular 3D game. The team wanted to discover if there were any barriers to game play. The goal was to gain immediate user adoption and build on the already strong satisfaction with the game (a default game on Macs for many years).
The development team needed quick feedback from users. While the game was easy to use, it was adding many new features and functions. The product owner was adding an ecommerce store for players to buy stuff, forums to increase social interaction and the most dramatic enhancement: multi-player interaction.