200% revenue boost and 83% conversion lift with this approach
Project:UX Survey panel, Expert Review, Rapid Wireframes
The StoryAffinity Group's Camping World website needed to convert more visitors to new customers. Users needed to quickly understand the value of the site and how it worked. The new site design needed to accommodate the following user experience objectives:
- Make searching for a vehicle on the Camping World website incredibly easy in order to strengthen the overall value proposition.
- Create an intuitive self-serve process (post and manage vehicle details).
- Increase the subjective satisfaction of the site with relation to search functionality, brand identity, pricing and ease of use.
- Increase understanding of the site's benefits for the 240,000 monthly visitors who were looking and leaving.
- Increase conversion rates by anything!