These 3 skills are required to do good VR/AR UX Design

By Frank Spillers

on February 15, 2018 - 3:48pm
UX Design for VR AR

Summary: To design immersive narratives for VR and AR, you must become a strong Storyteller, Improviser and Imagineer. 

One of the things we've realized from our VR/ AR design projects over the past few years, is that 3D storytelling is central to the Interaction Design technique and to how users experience immersive (virtual, augmented, mixed) realities.  As you approach the user experience of Virtual Reality and mixed reality (we'll refer to that as AR), you need 3 skills under your hat:

  1. Storytelling
  2. Improv
  3. Imagineering

The key is to learn from these traditions in theater, comedy and animation/entertainment and apply them to immersive experiences and VR UX Design. Let's look at each of these in more detail and how they are relevant to 3D Interaction Design. 

VR and more- designing immersive user experiences with wow factor

By Admin User

on May 12, 2016 - 5:10pm

Summary: Good user experience design is imperative for smoother adoption of Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). The UX focus of wow-factor experiences for VR/AR/MR must include careful attention to design of presence, narrative, engagement and emotion.    

Definitions:

Virtual Reality (VR) offers an immersive experience requiring a HMD (Head Mounted Display). The software is powered on a mobile phone or from a new VR-optimized PC. Users feel like they are "there" and the experience is in first person. Note: You have to experience this to realize how profound of a shift it is. First person user experience can change perception in fundamentally profound ways.