VR/AR

Summary: To design immersive narratives for VR and AR, you must become a strong Storyteller, Improviser and Imagineer. 

One of the things we've realized from our VR/ AR design projects over the past few years, is that 3D storytelling is central to the Interaction Design technique and to how users experience immersive (virtual, augmented, mixed) realities.  As you approach the user experience of Virtual Reality and mixed reality (we'll refer to that as AR), you need 3 skills under your hat:

1. Storytelling
2. Improv
3. Imagineering

The key is to learn from these traditions in theater, comedy and animation/entertainment and apply them to immersive experiences and VR UX Design. Let's look at each of these in more detail and how they are relevant to 3D Interaction Design.