Summary: Good user experience design is imperative for smoother adoption of Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). The UX focus of wow-factor experiences for VR/AR/MR must include careful attention to design of presence, narrative, engagement and emotion.
Virtual Reality (VR) offers an immersive experience requiring a HMD (Head Mounted Display). The software is powered on a mobile phone or from a new VR-optimized PC. Users feel like they are "there" and the experience is in first person. Note: You have to experience this to realize how profound of a shift it is. First person user experience can change perception in fundamentally profound ways.