User Research MasterClass October 23rd 2020 (6AM PDT; 9AM EDT; 2pm UTC); 3 hours
To access the Masterclass, join Frank's www.uxinnercircle.com
Video transcript: Frank Spillers, CXO at Experience Dynamics explains the importance of User Research
User Research triggers learning by challenging assumptions
User Research, possibly one of the most important types of activities your organization carries that your organization carries out. Why? Because user research is where we gain the technique that brings us the insight that challenges assumptions. And anything that challenges our internal assumptions with our design, with our organization, with the product or service itself-- anything that challenges assumptions-- is an opportunity to be enlightened, and to be inspired and to gain confidence in your decision making.