Summary: Most IT professionals including UX Designers logically run away from confusion. All too often confusion is perceived as bad or the thing to avoid. Instead, confusion offers an opportunity to explore, learn, and deconstruct poor user experience, allowing designers and decision-makers to create better experiences for users.
Confusion is how we learn
Without confusion, we would not be able to understand user behavior, problem-solving, or issues that arise with service and product experiences. TED Talks Founder, Richard Saul Wurman, and the first to get us to think about designing for understanding through information design and visualization provided the term 'Information Architecture' to explain this art form, back in 1976. He famously nailed the gift of confusion in the following phrase: